Archive for the ‘Digital Marketing’ Category
Tuesday, March 9th, 2010
At conceptbakery, we're always looking out for great new cause marketing case studies. Recently, we've been quite taken with Seventh Generation's Million Baby Crawl, an initiative that ultimately hopes to tighten government regulations on the chemical content in common household products.
[youtube a7b67Ul0YP0]
Posted in Digital Marketing | No Comments »
Tuesday, September 15th, 2009
dmexco – a digital marketing exposition & conference – is taking place in Cologne on September 23rd & 24th. It the first time the event is hosted in the city. Felix Holzapfel, Managing Partner of conceptbakery Germany will be participating in a panel talking about effective ways to advertise in ...
Posted in Digital Marketing, Hot at the Bakery | No Comments »
Monday, August 10th, 2009
Image by Jacob Bøtter via Flickr
Everyone tries to solve the riddle of successfully using viral marketing. That's a no-brainer.
During client meetings we often begin by explaining the difference between active and passive virality.
Our clients are interested in their marketing messages "going viral". The first element required for ...
Posted in Digital Marketing, Guerilla Marketing | 5 Comments »
Friday, July 31st, 2009
A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors:
The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. ...
Posted in Digital Marketing | 1 Comment »
Friday, July 24th, 2009
More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe.
Our solution: social media bundle kits
GetSocialMedia.com offers various social media bundle kits leading to a ...
Posted in Digital Marketing, Hot at the Bakery | 6 Comments »
Tuesday, July 14th, 2009
Image via Wikipedia
Marketing Love Story: Sellers and buyers on the social web = men and women in the real world
We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...
Posted in Digital Marketing, This n That | 4 Comments »
Wednesday, March 11th, 2009
Image via Wikipedia
Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend.
Businesses shut down or get rid of parts of their operations - without any intensions of bringing them back.
Everyone seems to hedge ...
Posted in Digital Marketing, Guerilla Marketing | No Comments »
Friday, January 16th, 2009
I'd like to share some background information on a social media project we are currently working on.
The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself.
It might be worth reading on ...
Posted in Digital Marketing, Hot at the Bakery | 4 Comments »
Wednesday, August 6th, 2008
Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them the Mobile Olympics or "Handyolympiade" in Germany. Too late? We are guerilla marketers - moving ...
Posted in Digital Marketing, Hot at the Bakery | No Comments »
Saturday, June 21st, 2008
When I first heard about Twitter I thought: No way, Jose! What a useless fad! I even mentioned it in this blog;-)
:: Is this were we are heading?
:: How can 140 character messages be meaningful?
:: Isn't this exhibitionism on steriods?
:: What happens to my downtime and privacy?
:: Do people really ...
Posted in Digital Marketing, This n That | 1 Comment »
