Owning your vertical

It‘s actually a pretty simple recipe that‘s been executed really well: find your passion and live and breathe it. Know what you are talking about. Give it all you‘ve got. Think about what you can do better all the time and be consistent. As that little sneaker maker once said: “Just do it!â€ :) Read More

March 25, 2015

8

A farewell to Internet Explorer

Microsoft recently let us know there will be no Internet Explorer 12. The brand will be retired and replaced by a new browser in conjunction with the launch of the next version of Microsoft Windows. [...] Read More

March 19, 2015

21

The power of humor

Ryanair, Europe‘s only ultra low cost carrier, has a long history of upsetting me with the way they are unraveling the airline industry. Their CEO has made many remarks that show profitability trumps humanity in [...] Read More

March 18, 2015

24

Ridiculing your competitors

Budweiser had an ad during the 2015 Super Bowl poking fun at craft beers and the fans of that fast growing market segment. Here is the video followed by a transcript of the ad text: [...] Read More

March 11, 2015

23

New Clues

One of the most inspiring documents from the early days of the Internet was the Cluetrain Manifestoâ€”published in 1999 by Rick Levine, Christopher Locke, David Weinbergerand Doc Searls. This set of 95 theses provided a [...] Read More

February 2, 2015

1

Unlock your Facebook sweepstakes and other promotions for mobile users

Facebook on mobile devices is the new normal. Did you know over 2/3 of all Facebook users access the leading social network on their mobile devices? Plus, over 15% are mobile-only browsers. We’ve found smartphones [...] Read More

March 28, 2013

33

Super Bowl 2013 – A 2nd Screen Experiment

TV Advertising was said to be dead a few years ago. Life after the 30-Second Spot by Joseph Jaffe was only one publication that comes to mind but the talk was everywhere. Yet, advertisers paid [...] Read More

February 4, 2013

1,824

2013 fads versus substantial developments

As marketers we are dealing with trends for the future. We always ought to have our focus on separating between substantial developments that can’t be missed and fads that one might better sit out in [...] Read More

December 31, 2012

18

A branded visual content theorem on Slideshare

We were very pleased to see when our latest slideshow was chosen to be the pick of the day on Slideshare.net last week. It deals with the power of images and how to make them [...] Read More

December 5, 2012

18

What does engaging content for Facebook Timelines mean in plain English?

Timeline for Facebook Pages was introduced on February 29th. The new format becomes mandatory for all Pages on March 30st. The topic has been widely discussed on the web already. Nearly every post you will [...] Read More

March 14, 2012

23

A few random thoughts on the famous bill causing sites to go black today

Usually we as conceptbakery try to hold back with out political opinions and respect the diversity of our audience. But today is a day where marketers and nearly all other web users can’t really ignore [...] Read More

January 18, 2012

21

Are you missing out on Google Plus?

I was at Blogworld in Los Angeles last week and a lot of the conversation circled around Google+. Chris Brogan gave a keynote speech and has already written a soon-to-be-published book about it. [...] Read More

November 9, 2011

10

Three 2012 Mobile Trends

Note by Klaus: Josh Ortega used to work for Apple and has an extensive mobile phone background. I asked him what he sees as the biggest trends in mobile phones for 2012 from his perspective. [...] Read More

September 28, 2011

13