Archive for the ‘Digital Marketing’ Category

Unlock your Facebook sweepstakes and other promotions for mobile users

Thursday, March 28th, 2013

Facebook on mobile devices is the new normal. Did you know over 2/3 of all Facebook users access the leading social network on their mobile devices? Plus, over 15% are mobile-only browsers. We’ve found smartphones are now the leading device for many of our new client Likes. Overall, Facebook’s mobile ...

Super Bowl 2013 – A 2nd Screen Experiment

Monday, February 4th, 2013

TV Advertising was said to be dead a few years ago. Life after the 30-Second Spot by Joseph Jaffe was only one publication that comes to mind but the talk was everywhere. Yet, advertisers paid close to four million for 30-second spots at yesterday's Super Bowl. The increased online hype around ...

2013 fads versus substantial developments

Monday, December 31st, 2012

[caption id="" align="alignright" width="192"] RepRap v.2 'Mendel' open-source FDM 3 (source: Wikipedia)[/caption] As marketers we are dealing with trends for the future. We always ought to have our focus on separating between substantial developments that can't be missed and fads that one might better sit out in order to focus on ...

A branded visual content theorem on Slideshare

Wednesday, December 5th, 2012

We were very pleased to see when our latest slideshow was chosen to be the pick of the day on last week. It deals with the power of images and how to make them work for you. For your reference we embedded it here. Feel free to download and share ...

Flickr, why are you letting Pinterest steal your lunch money?

Thursday, March 29th, 2012

Flickr was created in 2004, was acquired by Yahoo in 2005, had 51 million registered users as of June 2011, and hosts a total of over 6 billion images. It also has over 80 million unique visitors per month. Image sharing site Pinterest just came out of beta a year ago ...

What does engaging content for Facebook Timelines mean in plain English?

Wednesday, March 14th, 2012

Timeline for Facebook Pages was introduced on February 29th. The new format becomes mandatory for all Pages on March 30st. The topic has been widely discussed on the web already. Nearly every post you will read about Facebook Timeline will stress how important "engaging" content is with the new format. Of ...

A few random thoughts on the famous bill causing sites to go black today

Wednesday, January 18th, 2012

[caption id="" align="alignleft" width="240" caption="Image by ~C4Chaos via Flickr"][/caption] Usually we as conceptbakery try to hold back with out political opinions and respect the diversity of our audience. But today is a day where marketers and nearly all other web users can't really ignore politics. We're being called to action by ...

Are you missing out on Google Plus?

Wednesday, November 9th, 2011

[caption id="" align="alignright" width="240" caption="Image by Bruce Clay, Inc via Flickr"][/caption] I was at Blogworld in Los Angeles last week and a lot of the conversation circled around Google+. Chris Brogan gave a keynote speech and has already written a soon-to-be-published book about it. Keynote partner Guy Kawasaki suggested Facebook is ...

Three 2012 Mobile Trends

Wednesday, September 28th, 2011

Note by Klaus: Josh Ortega used to work for Apple and has an extensive mobile phone background. I asked him what he sees as the biggest trends in mobile phones for 2012 from his perspective. [caption id="" align="alignleft" width="133" caption="Image by Getty Images via @daylife"][/caption] Smartphones have changed dramatically since ...

Sample social media conversation with a small business owner

Wednesday, September 21st, 2011

[caption id="" align="alignleft" width="186" caption="Image via Wikipedia"][/caption] A recent post at eMarketer showed that many small businesses (SMB) are struggling with seeing real value in engaging in social media. In a survey, 43% stated using social media is not necessary to their business, 14% said they don't know enough about it ...

Mac App Store: winners and losers

Friday, January 7th, 2011

By launching the Mac App Store, Mr. Jobs has effectively taken control of the last piece of software development for the Mac world. It is going to be hard to make a dime anywhere in the Apple ecosystem without handing a cut to Apple. Apple's level of control now far exceeds ...

New Facebook Groups: How Could it Affect You?

Thursday, October 7th, 2010

Facebook just gave its Groups feature a major overhaul. It has the potential to deeply affect user behavior. Facebook is claiming that this is a new cornerstone in their strategy and that new features built around this premise will going to follow. This 2-minute video by Facebook covers what is new. Here ...

Facebook fan page in prime time TV

Friday, April 16th, 2010

You most probably know that we manage a number of Facebook fan pages for our clients. There's no need to make a big fuss about it. Last Saturday though, something out of the ordinary happened and it's worth sharing. We've been setting up a YouTube partner channel and a fan page ...

Collection of random social media stats

Tuesday, March 23rd, 2010

Here is a set of random numbers that we collected over the last couple of weeks. You might have seen some of them but our memory can use a little "refreshing" once in a while. Twitter Stats Image by littleREDelf via Flickr As of February 2010 50% of all Twitter ...

Seventh Generation pushing the cause marketing envelope

Tuesday, March 9th, 2010

At conceptbakery, we're always looking out for great new cause marketing case studies. Recently, we've been quite taken with Seventh Generation's Million Baby Crawl, an initiative that ultimately hopes to tighten government regulations on the chemical content in common household products. [youtube a7b67Ul0YP0]