Archive for the ‘Digital Marketing’ Category

Seventh Generation pushing the cause marketing envelope

Tuesday, March 9th, 2010

At conceptbakery, we're always looking out for great new cause marketing case studies. Recently, we've been quite taken with Seventh Generation's Million Baby Crawl, an initiative that ultimately hopes to tighten government regulations on the chemical content in common household products. [youtube a7b67Ul0YP0]

Meet conceptbakery at dmexco in Cologne

Tuesday, September 15th, 2009

dmexco – a digital marketing exposition & conference – is taking place in Cologne on September 23rd & 24th. It the first time the event is hosted in the city. Felix Holzapfel, Managing Partner of conceptbakery Germany will be participating in a panel talking about effective ways to advertise in ...

What’s the virality of your marketing efforts? Passive viral marketing as the key to success?

Monday, August 10th, 2009

Image by Jacob Bøtter via Flickr Everyone tries to solve the riddle of successfully using viral marketing. That's a no-brainer. During client meetings we often begin by explaining the difference between active and passive virality. Our clients are interested in their marketing messages "going viral". The first element required for ...

Does Social Media Marketing add to your bottom line?

Friday, July 31st, 2009

A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors: The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. ...

GetSocialMediaNow.com – Bundle kits for Facebook, Twitter, YouTube & Co. allow for an easy way to join the web 2.0 conversation

Friday, July 24th, 2009

More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe. Our solution: social media bundle kits GetSocialMedia.com offers various social media bundle kits leading to a ...

Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world

Tuesday, July 14th, 2009

Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...

What’s your marketing strategy right now?

Wednesday, March 11th, 2009

Image via Wikipedia Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend. Businesses shut down or get rid of parts of their operations - without any intensions of bringing them back. Everyone seems to hedge ...

TÜV Rheinland – using social media to reach out to car tuners

Friday, January 16th, 2009

I'd like to share some background information on a social media project we  are currently working on. The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself. It might be worth reading on ...

How to address concerns about the Olympics? Let’s just have our own games!

Wednesday, August 6th, 2008

Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them the Mobile Olympics or "Handyolympiade" in Germany. Too late? We are guerilla marketers - moving ...

Notes from a Twitter convert

Saturday, June 21st, 2008

When I first heard about Twitter I  thought: No way, Jose! What a useless fad! I even mentioned it in this blog;-) :: Is this were we are heading? :: How can 140 character messages be meaningful? :: Isn't this exhibitionism on steriods? :: What happens to my downtime and privacy? :: Do people really ...