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Archive for the ‘Digital Marketing’ Category

Owning your vertical

Wednesday, March 25th, 2015

Have you thought about turning your passion into your business? Then you might want to study the story of Theresia and Horst Luening from Southern Bavaria in Germany. In the early nineties, Theresia started an online retail site selling whiskys aka whiskies from around the world. Her husband eventually quit ...

A farewell to Internet Explorer

Thursday, March 19th, 2015

Microsoft recently let us know there will be no Internet Explorer 12. The brand will be retired and replaced by a new browser in conjunction with the launch of the next version of Microsoft Windows. Internet Explorer aka IE has been with us since the beginning of the Internet. IE ...

The power of humor

Wednesday, March 18th, 2015

Ryanair, Europe’s only ultra low cost carrier, has a long history of upsetting me with the way they are unraveling the airline industry. Their CEO has made many remarks that show profitability trumps humanity in the way he runs the airline. I would expect his handling of crises to fall ...

Ridiculing your competitors

Wednesday, March 11th, 2015

Budweiser had an ad during the 2015 Super Bowl poking fun at craft beers and the fans of that fast growing market segment. Here is the video followed by a  transcript of the ad text: https://www.youtube.com/watch?v=siHU_9ec94c Proudly a macro beer. It's not brewed to be fussed over. It's brewed for a crisp, smooth ...

New Clues

Monday, February 2nd, 2015

One of the most inspiring documents from the early days of the Internet was the Cluetrain Manifesto—published in 1999 by Rick Levine, Christopher Locke, David Weinbergerand Doc Searls. This set of 95 theses provided a valuable framework for Internet marketers and anyone else trying to understand how disruptive this new ...

Unlock your Facebook sweepstakes and other promotions for mobile users

Thursday, March 28th, 2013

Facebook on mobile devices is the new normal. Did you know over 2/3 of all Facebook users access the leading social network on their mobile devices? Plus, over 15% are mobile-only browsers. We’ve found smartphones are now the leading device for many of our new client Likes. Overall, Facebook’s mobile ...

Super Bowl 2013 – A 2nd Screen Experiment

Monday, February 4th, 2013

TV Advertising was said to be dead a few years ago. Life after the 30-Second Spot by Joseph Jaffe was only one publication that comes to mind but the talk was everywhere. Yet, advertisers paid close to four million for 30-second spots at yesterday's Super Bowl. The increased online hype around ...

2013 fads versus substantial developments

Monday, December 31st, 2012

[caption id="" align="alignright" width="192"] RepRap v.2 'Mendel' open-source FDM 3 (source: Wikipedia)[/caption] As marketers we are dealing with trends for the future. We always ought to have our focus on separating between substantial developments that can't be missed and fads that one might better sit out in order to focus on ...

A branded visual content theorem on Slideshare

Wednesday, December 5th, 2012

We were very pleased to see when our latest slideshow was chosen to be the pick of the day on Slideshare.net last week. It deals with the power of images and how to make them work for you. For your reference we embedded it here. Feel free to download and share ...

Flickr, why are you letting Pinterest steal your lunch money?

Thursday, March 29th, 2012

Flickr was created in 2004, was acquired by Yahoo in 2005, had 51 million registered users as of June 2011, and hosts a total of over 6 billion images. It also has over 80 million unique visitors per month. Image sharing site Pinterest just came out of beta a year ago ...

What does engaging content for Facebook Timelines mean in plain English?

Wednesday, March 14th, 2012

Timeline for Facebook Pages was introduced on February 29th. The new format becomes mandatory for all Pages on March 30st. The topic has been widely discussed on the web already. Nearly every post you will read about Facebook Timeline will stress how important "engaging" content is with the new format. Of ...

A few random thoughts on the famous bill causing sites to go black today

Wednesday, January 18th, 2012

[caption id="" align="alignleft" width="240" caption="Image by ~C4Chaos via Flickr"][/caption] Usually we as conceptbakery try to hold back with out political opinions and respect the diversity of our audience. But today is a day where marketers and nearly all other web users can't really ignore politics. We're being called to action by ...

Are you missing out on Google Plus?

Wednesday, November 9th, 2011

[caption id="" align="alignright" width="240" caption="Image by Bruce Clay, Inc via Flickr"][/caption] I was at Blogworld in Los Angeles last week and a lot of the conversation circled around Google+. Chris Brogan gave a keynote speech and has already written a soon-to-be-published book about it. Keynote partner Guy Kawasaki suggested Facebook is ...

Three 2012 Mobile Trends

Wednesday, September 28th, 2011

Note by Klaus: Josh Ortega used to work for Apple and has an extensive mobile phone background. I asked him what he sees as the biggest trends in mobile phones for 2012 from his perspective. [caption id="" align="alignleft" width="133" caption="Image by Getty Images via @daylife"][/caption] Smartphones have changed dramatically since ...

Sample social media conversation with a small business owner

Wednesday, September 21st, 2011

[caption id="" align="alignleft" width="186" caption="Image via Wikipedia"][/caption] A recent post at eMarketer showed that many small businesses (SMB) are struggling with seeing real value in engaging in social media. In a survey, 43% stated using social media is not necessary to their business, 14% said they don't know enough about it ...