Archive for the ‘Digital Marketing’ Category
Thursday, May 4th, 2006
Ken Rutowski sent out an interesting batch of mobile phone facts today. I picked the most interesting ones and couldn't resist to add my personal take. So facts in Italic, my spillage in regular font.
13% of US wireless customers consider their service excellent
That leaves about 87% who consider their ...
Posted in Digital Marketing | 1 Comment »
Tuesday, April 11th, 2006
Somehow I am starting to feel about Google the same way I felt about Microsoft some seven or eight years ago. I once thought of them as a great addition to my professional life but then the relationship started to turn sour. Microsoft started the browser war with Netscape which ...
Posted in Digital Marketing | 3 Comments »
Thursday, March 30th, 2006
Podcasting could easily be described as "Audio & Video on demand 2.0". The numbers show that podcasting is growing rapidly but hasn't hit mainstream yet. What is still missing?
Posted in Digital Marketing | No Comments »
Wednesday, March 29th, 2006
Here is my thing with PPC. The system invites people to cheat. There is money involved with every click, sometimes a few pennies, sometimes as much as $80 per click.
We all know about the classic click fraud behaviors:
Posted in Digital Marketing | 1 Comment »
Tuesday, March 28th, 2006
Are you amongst the crowd that uses pay per click to boost site traffic?
Are you wondering if all the clicks you get charged for are valid?
Have you filed click-fraud complaints with your search engine(s)?
We'd like to shed some insight into the whole pay per click game.
Posted in Digital Marketing | 1 Comment »
Friday, March 24th, 2006
Number of Internet Users
The number of Internet users surpassed one billion in 2005 — up from only 45 million in 1995 and 420 million in 2000. While the U.S. continues to lead with nearly 200 million Internet users at the end of 2005, China and India are now in second ...
Posted in Digital Marketing | 1 Comment »
Wednesday, March 22nd, 2006
Patrick Baltatzis at Business 2.0 published this story today:
You know those pizza coupons you find hanging on the doorknob when you get home?
Soon you'll be getting the equivalent on your cell phone, if the plans of mobile marketers come to fruition.
Posted in Digital Marketing | No Comments »
Monday, March 20th, 2006
China News
These numbers are 2 months old but still impressive:
Besides making calls, SMS remains the most frequently used function of 388 million Chinese cell phone users, followed by cell phone entertainments, including ringing tones, music and games, which are attracting more and more users as value added services. Chinese cell ...
Posted in Digital Marketing | No Comments »
Thursday, March 9th, 2006
What's required for viral videos to take off?
You might be contemplating the idea of using viral videos as part of your marketing activities. It is definitely worth a thought. But viral videos pose a huge risk: They either are hugely successful and completely take off, or they are completely ineffective ...
Posted in Digital Marketing, Guerilla Marketing | 1 Comment »
Friday, March 3rd, 2006
Mike McDonald at WEBPROWORLD made an interesting posting talking about the future of search.
Google constantly tries to improve the relevance of the results it delivers. One of the possible approaches is to add more weight to the local component. It is fairly easy to determine where the IP address of ...
Posted in Digital Marketing | No Comments »
Tuesday, February 28th, 2006
Google is most probably the most powerful web conglomerate of our time. It influences peoples business and private lives in numerous ways. Google has launched a ton of services beyond its search engine in the last few years. Here are some of them:
Google Mail - Without a doubt the best ...
Posted in Digital Marketing | No Comments »
Monday, February 27th, 2006
We like Sports, all kind of sports except the ones we will get like cricket or baseball. We especially like the Olympics. They bring the best athletes from a lot of less popular sports out into the spotlight. There are fantastic performances going on. I used to stay up until ...
Posted in Digital Marketing | 1 Comment »
