Archive for the ‘Digital Marketing’ Category
Monday, August 10th, 2009
Image by Jacob Bøtter via Flickr
Everyone tries to solve the riddle of successfully using viral marketing. That's a no-brainer.
During client meetings we often begin by explaining the difference between active and passive virality.
Our clients are interested in their marketing messages "going viral". The first element required for ...
Posted in Digital Marketing, Guerilla Marketing | 4 Comments »
Friday, July 31st, 2009
A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors:
The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. ...
Posted in Digital Marketing | 1 Comment »
Friday, July 24th, 2009
More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe.
Our solution: social media bundle kits
GetSocialMedia.com offers various social media bundle kits leading to a ...
Posted in Digital Marketing, Hot at the Bakery | 6 Comments »
Tuesday, July 14th, 2009
Image via Wikipedia
Marketing Love Story: Sellers and buyers on the social web = men and women in the real world
We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...
Posted in Digital Marketing, Hot at the Bakery | 5 Comments »
Wednesday, March 11th, 2009
Image via Wikipedia
Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend.
Businesses shut down or get rid of parts of their operations - without any intensions of bringing them back.
Everyone seems to hedge ...
Posted in Digital Marketing, Guerilla Marketing | No Comments »
Friday, January 16th, 2009
I'd like to share some background information on a social media project we are currently working on.
The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself.
It might be worth reading on ...
Posted in Digital Marketing, Hot at the Bakery | 4 Comments »
Wednesday, August 6th, 2008
Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them the Mobile Olympics or "Handyolympiade" in Germany. Too late? We are guerilla marketers - moving ...
Posted in Digital Marketing, Hot at the Bakery | No Comments »
Saturday, June 21st, 2008
When I first heard about Twitter I thought: No way, Jose! What a useless fad! I even mentioned it in this blog;-)
:: Is this were we are heading?
:: How can 140 character messages be meaningful?
:: Isn't this exhibitionism on steriods?
:: What happens to my downtime and privacy?
:: Do people really ...
Posted in Digital Marketing, Out of Focus | 1 Comment »
Thursday, June 12th, 2008
For quite some time now we have been discussing mobile marketing concepts with the majority of our client base. conceptbakery did a little bluetooth beamer demonstration in Germany a few years ago. We sent a fake mobile virus around. The problem was that the hardware simple wasn’t there yet - ...
Posted in Digital Marketing | 1 Comment »
Thursday, April 10th, 2008
The biggest event in sports certainly makes a lot of people think how they can integrate it into their marketing activities.
Adidas & Nike are rolling their videos and games out already. I came across an interesting idea that Rohit Barghava presented in his blog a few days ago. Lenovo hired ...
Posted in Digital Marketing | 1 Comment »
Thursday, April 3rd, 2008
Amazon just launched TextBuyIt. It allows you to send an SMS to Amazon and they’ll tell you the price for any particular product on their site. It get’s better: Send another SMS and you can actually buy your item right through your cell phone. You won’t need a fancy iPhone ...
Posted in Digital Marketing | No Comments »
Tuesday, October 10th, 2006
Rumor already had it: Google swallowed YouTube for $1.65 billion. They bought 5% of AOL and have a long term agreement in place with MySpace where Google provides the advertising.
Google is spinning a very tight net around many (if not all) social marketing websites. Their war-chest is still ...
Posted in Digital Marketing | 3 Comments »
Thursday, May 4th, 2006
Ken Rutowski sent out an interesting batch of mobile phone facts today. I picked the most interesting ones and couldn't resist to add my personal take. So facts in Italic, my spillage in regular font.
13% of US wireless customers consider their service excellent
That leaves about 87% who consider their ...
Posted in Digital Marketing | 1 Comment »
Tuesday, April 11th, 2006
Somehow I am starting to feel about Google the same way I felt about Microsoft some seven or eight years ago. I once thought of them as a great addition to my professional life but then the relationship started to turn sour. Microsoft started the browser war with Netscape which ...
Posted in Digital Marketing | 3 Comments »
Thursday, March 30th, 2006
Podcasting could easily be described as "Audio & Video on demand 2.0". The numbers show that podcasting is growing rapidly but hasn't hit mainstream yet. What is still missing?
Posted in Digital Marketing | No Comments »
