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Archive for the ‘Digital Marketing’ Category

Mac App Store: winners and losers

Friday, January 7th, 2011

By launching the Mac App Store, Mr. Jobs has effectively taken control of the last piece of software development for the Mac world. It is going to be hard to make a dime anywhere in the Apple ecosystem without handing a cut to Apple. Apple's level of control now far exceeds ...

New Facebook Groups: How Could it Affect You?

Thursday, October 7th, 2010

Facebook just gave its Groups feature a major overhaul. It has the potential to deeply affect user behavior. Facebook is claiming that this is a new cornerstone in their strategy and that new features built around this premise will going to follow. This 2-minute video by Facebook covers what is new. Here ...

Facebook fan page in prime time TV

Friday, April 16th, 2010

You most probably know that we manage a number of Facebook fan pages for our clients. There's no need to make a big fuss about it. Last Saturday though, something out of the ordinary happened and it's worth sharing. We've been setting up a YouTube partner channel and a fan page ...

Collection of random social media stats

Tuesday, March 23rd, 2010

Here is a set of random numbers that we collected over the last couple of weeks. You might have seen some of them but our memory can use a little "refreshing" once in a while. Twitter Stats Image by littleREDelf via Flickr As of February 2010 50% of all Twitter ...

Seventh Generation pushing the cause marketing envelope

Tuesday, March 9th, 2010

At conceptbakery, we're always looking out for great new cause marketing case studies. Recently, we've been quite taken with Seventh Generation's Million Baby Crawl, an initiative that ultimately hopes to tighten government regulations on the chemical content in common household products. [youtube a7b67Ul0YP0]

What’s the virality of your marketing efforts? Passive viral marketing as the key to success?

Monday, August 10th, 2009

Image by Jacob Bøtter via Flickr Everyone tries to solve the riddle of successfully using viral marketing. That's a no-brainer. During client meetings we often begin by explaining the difference between active and passive virality. Our clients are interested in their marketing messages "going viral". The first element required for ...

Does Social Media Marketing add to your bottom line?

Friday, July 31st, 2009

A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors: The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. ...

GetSocialMediaNow.com – Bundle kits for Facebook, Twitter, YouTube & Co. allow for an easy way to join the web 2.0 conversation

Friday, July 24th, 2009

More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe. Our solution: social media bundle kits GetSocialMedia.com offers various social media bundle kits leading to a ...

Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world

Tuesday, July 14th, 2009

Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...

What’s your marketing strategy right now?

Wednesday, March 11th, 2009

Image via Wikipedia Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend. Businesses shut down or get rid of parts of their operations - without any intensions of bringing them back. Everyone seems to hedge ...

TÜV Rheinland – using social media to reach out to car tuners

Friday, January 16th, 2009

I'd like to share some background information on a social media project we  are currently working on. The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself. It might be worth reading on ...

How to address concerns about the Olympics? Let’s just have our own games!

Wednesday, August 6th, 2008

Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them the Mobile Olympics or "Handyolympiade" in Germany. Too late? We are guerilla marketers - moving ...

Notes from a Twitter convert

Saturday, June 21st, 2008

When I first heard about Twitter I  thought: No way, Jose! What a useless fad! I even mentioned it in this blog;-) :: Is this were we are heading? :: How can 140 character messages be meaningful? :: Isn't this exhibitionism on steriods? :: What happens to my downtime and privacy? :: Do people really ...

3G iPhone: Now mobile marketing needs to follow…

Thursday, June 12th, 2008

For quite some time now we have been discussing mobile marketing concepts with the majority of our client base. conceptbakery did a little bluetooth beamer demonstration in Germany a few years ago. We sent a fake mobile virus around. The problem was that the hardware simple wasn’t there yet - ...

Marketing the 2008 Summer Olympics

Thursday, April 10th, 2008

The biggest event in sports certainly makes a lot of people think how they can integrate it into their marketing activities. Adidas & Nike are rolling their videos and games out already. I came across an interesting idea that Rohit Barghava presented in his blog a few days ago. Lenovo hired ...