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Archive for the ‘Digital Marketing’ Category

What’s the virality of your marketing efforts? Passive viral marketing as the key to success?

Monday, August 10th, 2009

Image by Jacob Bøtter via Flickr Everyone tries to solve the riddle of successfully using viral marketing. That's a no-brainer. During client meetings we often begin by explaining the difference between active and passive virality. Our clients are interested in their marketing messages "going viral". The first element required for ...

Does Social Media Marketing add to your bottom line?

Friday, July 31st, 2009

A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors: The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. ...

GetSocialMediaNow.com – Bundle kits for Facebook, Twitter, YouTube & Co. allow for an easy way to join the web 2.0 conversation

Friday, July 24th, 2009

More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe. Our solution: social media bundle kits GetSocialMedia.com offers various social media bundle kits leading to a ...

Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world

Tuesday, July 14th, 2009

Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...

What’s your marketing strategy right now?

Wednesday, March 11th, 2009

Image via Wikipedia Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend. Businesses shut down or get rid of parts of their operations - without any intensions of bringing them back. Everyone seems to hedge ...

TÜV Rheinland – using social media to reach out to car tuners

Friday, January 16th, 2009

I'd like to share some background information on a social media project we  are currently working on. The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself. It might be worth reading on ...

How to address concerns about the Olympics? Let’s just have our own games!

Wednesday, August 6th, 2008

Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them the Mobile Olympics or "Handyolympiade" in Germany. Too late? We are guerilla marketers - moving ...

Notes from a Twitter convert

Saturday, June 21st, 2008

When I first heard about Twitter I  thought: No way, Jose! What a useless fad! I even mentioned it in this blog;-) :: Is this were we are heading? :: How can 140 character messages be meaningful? :: Isn't this exhibitionism on steriods? :: What happens to my downtime and privacy? :: Do people really ...

3G iPhone: Now mobile marketing needs to follow…

Thursday, June 12th, 2008

For quite some time now we have been discussing mobile marketing concepts with the majority of our client base. conceptbakery did a little bluetooth beamer demonstration in Germany a few years ago. We sent a fake mobile virus around. The problem was that the hardware simple wasn’t there yet - ...

Marketing the 2008 Summer Olympics

Thursday, April 10th, 2008

The biggest event in sports certainly makes a lot of people think how they can integrate it into their marketing activities. Adidas & Nike are rolling their videos and games out already. I came across an interesting idea that Rohit Barghava presented in his blog a few days ago. Lenovo hired ...

Amazon killer application

Thursday, April 3rd, 2008

Amazon just launched TextBuyIt. It allows you to send an SMS to Amazon and they’ll tell you the price for any particular product on their site. It get’s better: Send another SMS and you can actually buy your item right through your cell phone. You won’t need a fancy iPhone ...

Google – is the sky really the limit?

Tuesday, October 10th, 2006

Rumor already had it: Google swallowed YouTube for $1.65 billion. They bought 5% of AOL and have a long term agreement in place with MySpace where Google provides the advertising. Google is spinning a very tight net around many (if not all) social marketing websites. Their war-chest is still ...

Interesting batch of mobile statistics

Thursday, May 4th, 2006

Ken Rutowski sent out an interesting batch of mobile phone facts today. I picked the most interesting ones and couldn't resist to add my personal take. So facts in Italic, my spillage in regular font. 13% of US wireless customers consider their service excellent That leaves about 87% who consider their ...

Do you still need Google?

Tuesday, April 11th, 2006

Somehow I am starting to feel about Google the same way I felt about Microsoft some seven or eight years ago. I once thought of them as a great addition to my professional life but then the relationship started to turn sour. Microsoft started the browser war with Netscape which ...

What is still missing for podcasts to take off?

Thursday, March 30th, 2006

Podcasting could easily be described as "Audio & Video on demand 2.0". The numbers show that podcasting is growing rapidly but hasn't hit mainstream yet. What is still missing?