Archive for the ‘Digital Marketing’ Category

3G iPhone: Now mobile marketing needs to follow…

Thursday, June 12th, 2008

For quite some time now we have been discussing mobile marketing concepts with the majority of our client base. conceptbakery did a little bluetooth beamer demonstration in Germany a few years ago. We sent a fake mobile virus around. The problem was that the hardware simple wasn’t there yet - ...

Amazon killer application

Thursday, April 3rd, 2008

Amazon just launched TextBuyIt. It allows you to send an SMS to Amazon and they’ll tell you the price for any particular product on their site. It get’s better: Send another SMS and you can actually buy your item right through your cell phone. You won’t need a fancy iPhone ...

Google – is the sky really the limit?

Tuesday, October 10th, 2006

Rumor already had it: Google swallowed YouTube for $1.65 billion. They bought 5% of AOL and have a long term agreement in place with MySpace where Google provides the advertising. Google is spinning a very tight net around many (if not all) social marketing websites. Their war-chest is still ...

Interesting batch of mobile statistics

Thursday, May 4th, 2006

Ken Rutowski sent out an interesting batch of mobile phone facts today. I picked the most interesting ones and couldn't resist to add my personal take. So facts in Italic, my spillage in regular font. 13% of US wireless customers consider their service excellent That leaves about 87% who consider their ...

Do you still need Google?

Tuesday, April 11th, 2006

Somehow I am starting to feel about Google the same way I felt about Microsoft some seven or eight years ago. I once thought of them as a great addition to my professional life but then the relationship started to turn sour. Microsoft started the browser war with Netscape which ...

What is still missing for podcasts to take off?

Thursday, March 30th, 2006

Podcasting could easily be described as "Audio & Video on demand 2.0". The numbers show that podcasting is growing rapidly but hasn't hit mainstream yet. What is still missing?

Another way of click fraud

Wednesday, March 29th, 2006

Here is my thing with PPC. The system invites people to cheat. There is money involved with every click, sometimes a few pennies, sometimes as much as $80 per click. We all know about the classic click fraud behaviors:

Pay Per Click not adding up?

Tuesday, March 28th, 2006

Are you amongst the crowd that uses pay per click to boost site traffic? Are you wondering if all the clicks you get charged for are valid? Have you filed click-fraud complaints with your search engine(s)? We'd like to shed some insight into the whole pay per click game.

Getting pizza coupons by text message

Wednesday, March 22nd, 2006

Patrick Baltatzis at Business 2.0 published this story today: You know those pizza coupons you find hanging on the doorknob when you get home? Soon you'll be getting the equivalent on your cell phone, if the plans of mobile marketers come to fruition.

Chinese sent 300 billion SMS in 2005

Monday, March 20th, 2006

China News These numbers are 2 months old but still impressive: Besides making calls, SMS remains the most frequently used function of 388 million Chinese cell phone users, followed by cell phone entertainments, including ringing tones, music and games, which are attracting more and more users as value added services. Chinese cell ...