By launching the Mac App Store, Mr. Jobs has effectively taken control of the last piece of software development for the Mac world. It is going to be hard to make a dime anywhere in [...]
January 7, 2011
New Facebook Groups: How Could it Affect You?
Facebook just gave its Groups feature a major overhaul. It has the potential to deeply affect user behavior. Facebook is claiming that this is a new cornerstone in their strategy and that new features built [...]
October 7, 2010
Facebook fan page in prime time TV
You most probably know that we manage a number of Facebook fan pages for our clients. There’s no need to make a big fuss about it. Last Saturday though, something out of the ordinary happened [...]
April 16, 2010
Collection of random social media stats
Here is a set of random numbers that we collected over the last couple of weeks. You might have seen some of them but our memory can use a little “refreshing” once in a while. [...]
March 23, 2010
Seventh Generation pushing the cause marketing envelope
At conceptbakery, we’re always looking out for great new cause marketing case studies. Recently, we’ve been quite taken with Seventh Generation’s Million Baby Crawl, an initiative that ultimately hopes to tighten government regulations on the [...]
March 9, 2010
What’s the virality of your marketing efforts? Passive viral marketing as the key to success?
Image by Jacob BÃ¸tter via Flickr Everyone tries to solve the riddle of successfully using viral marketing. That’s a no-brainer. During client meetings we often begin by explaining the difference between active and passive virality. [...]
August 10, 2009
Does Social Media Marketing add to your bottom line?
A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors: The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results [...]
July 31, 2009
GetSocialMediaNow.com – Bundle kits for Facebook, Twitter, YouTube & Co. allow for an easy way to join the web 2.0 conversation
More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe. [...]
July 24, 2009
Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world
Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate [...]
July 14, 2009
What’s your marketing strategy right now?
Image via Wikipedia Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend. Businesses shut down or get [...]
March 11, 2009
TÃœV Rheinland – using social media to reach out to car tuners
We created an enhanced social media presence for TÃœV Rheinland: Facebook, YouTube, Twitter, Flickr all woven together...
January 16, 2009
How to address concerns about the Olympics? Let’s just have our own games!
Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them [...]
August 6, 2008
Notes from a Twitter convert
When I first heard about Twitter I thought: No way, Jose! What a useless fad! I even mentioned it in this blog;-) :: Is this were we are heading? :: How can 140 character [...]
June 21, 2008
3G iPhone: Now mobile marketing needs to follow…
For quite some time now we have been discussing mobile marketing concepts with the majority of our client base. conceptbakery did a little bluetooth beamer demonstration in Germany a few years ago. We sent a [...]
June 12, 2008
Marketing the 2008 Summer Olympics
The biggest event in sports certainly makes a lot of people think how they can integrate it into their marketing activities. Adidas & Nike are rolling their videos and games out already. I came across [...]