Archive for the ‘Guerilla Marketing’ Category

What’s the virality of your marketing efforts? Passive viral marketing as the key to success?

Monday, August 10th, 2009

Image by Jacob Bøtter via Flickr Everyone tries to solve the riddle of successfully using viral marketing. That's a no-brainer. During client meetings we often begin by explaining the difference between active and passive virality. Our clients are interested in their marketing messages "going viral". The first element required for ...

Nokia N97 – killer launch for a killer product?

Friday, June 19th, 2009

I came across a pre launch party for the Nokia N97 in Cologne. It was one of only 4 locations in Germany where the device was being introduced. Since I am currently visiting our German office and was in town we decided to swing by. We are heading toward the Nokia ...

What’s your marketing strategy right now?

Wednesday, March 11th, 2009

Image via Wikipedia Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend. Businesses shut down or get rid of parts of their operations - without any intensions of bringing them back. Everyone seems to hedge ...

How could Lenovo have been more “Authentic”? A personal wish list of politically incorrect videos…

Thursday, July 31st, 2008

Following yesterday’s criticism of Lenovo Olympic site “Voices of the Olympic Games” I am suggesting a different route. Something a bit more real. I am focusing on the area of web videos. Everyone looks and talks about videos these days. They are a great way to start conversations. So it is ...

SWISS MADE – Guerilla Marketing Documentary

Friday, September 28th, 2007

[youtube PeZd12KVSMY SWISS MADE] This is a video documentation about our latest guerilla marketing campaign for Swiss International Air Lines.One of our moviebakery movie makers produced this video. Thanks very much to Markus from DorschMedia for the GREAT job!

Guerilla Marketing, SWISS MADE – Advertising turning into sight seeing

Thursday, September 20th, 2007

So Guerrila Marketing is the evil stepbrother of "traditional marketing" and equals legal trouble? Not if it is done the right way. That's what this story is about... CAMPAIGN FOR SWISS... We just did a campaign for our client Swiss International Air Lines in Berlin, Hamburg & Stuttgart. This campaign was all ...

Sucking it off the sky – big time

Thursday, May 25th, 2006

How funny is that? We know German appliances rock, but usually Germans aren't considered the funniest people on earth. Appliance maker Miele is showing is how it is done in a rather gigantic way. First found at Advertising/Design Goodness

Piercing the FIFA veil – World Cup Guerilla Marketing anyone?

Wednesday, May 24th, 2006

I have been running hot on the whole World Cup theme for months now. I have been complaining about the FIFA being too restrictive (which appears to lead to some pre World Cup apathy in Germany). I also mentioned that we would take on the challenge to reach ...

The future of marketing – doing some good could do you very good

Tuesday, May 23rd, 2006

The economy is doing remarkably well - given the facts that gas is heading towards $4 per gallon and that interest rates are going up. All the economy: Not quite: The marketing world is a bit in turmoil. Getting under people's skin should be our job. But ...

Fun +World Cup + conceptbakery = Send A Player

Wednesday, May 17th, 2006

Currently, soccer fan sites, forums and blogs are popping up left and right. We decided that we can't just let the World Cup let slip by without doing anything about it. Therefore we created Send A Player; an e-card generator that let's everyone build silly soccer e-cards ...

Publishing an entire book as a blog?

Wednesday, May 17th, 2006

My hyperactive brother and partner in Germany came up with an interesting idea a few weeks ago: He had written a 27 chapter book about Guerilla marketing (who doesn't these days;-) and wanted to publish the entire book in blog format and as a podcast. My ...

PETA demonstrating against the use of meat

Wednesday, May 17th, 2006

PETA (People for the Ethical Treatment of Animals) can turn pretty graphic at times. That's their only choice to reach a mainstream audience. So what better to do than to put naked human bodies into large plastic meat trays and wrap them in cellophane? PETA has been around since ...

Car commercials still missing their audience

Wednesday, May 3rd, 2006

Rohit at Influential Interactive Marketing had some igreat thoughts on double marketing and mentioned the Golf GTI and the Jetta commercials that ran back to back. (Double marketing means running multiple campaigns on different messages concurrently. ) Yes they are not exactly the same cars (more ...

Collection of ads that stick out of the crowd a little

Tuesday, April 25th, 2006

Five in one. Here are some ads that I somehow liked or found interesting. I am not the original "digger" therefore the real credit for bringing these images to us goes to the cool-ad-detecting pro's.

Tracking the top viral sites

Tuesday, April 25th, 2006

Take a look at Viral Chart. The page tracks the recent and total views of the top viral sites. It also lets you take look at foreign markets. Links to the top games are included so you might want to time yourself ;-) Obviously not all viral games, ads etc... are included ...