Archive for the ‘Guerilla Marketing’ Category
Monday, August 10th, 2009
Image by Jacob Bøtter via Flickr
Everyone tries to solve the riddle of successfully using viral marketing. That's a no-brainer.
During client meetings we often begin by explaining the difference between active and passive virality.
Our clients are interested in their marketing messages "going viral". The first element required for ...
Posted in Digital Marketing, Guerilla Marketing | 4 Comments »
Friday, June 19th, 2009
I came across a pre launch party for the Nokia N97 in Cologne. It was one of only 4 locations in Germany where the device was being introduced. Since I am currently visiting our German office and was in town we decided to swing by.
We are heading toward the Nokia ...
Posted in Guerilla Marketing, Hot at the Bakery | 8 Comments »
Wednesday, March 11th, 2009
Image via Wikipedia
Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend.
Businesses shut down or get rid of parts of their operations - without any intensions of bringing them back.
Everyone seems to hedge ...
Posted in Digital Marketing, Guerilla Marketing | No Comments »
Thursday, July 31st, 2008
Following yesterday’s criticism of Lenovo Olympic site “Voices of the Olympic Games” I am suggesting a different route. Something a bit more real.
I am focusing on the area of web videos. Everyone looks and talks about videos these days. They are a great way to start conversations. So it is ...
Posted in Guerilla Marketing, Web Videos | 1 Comment »
Friday, September 28th, 2007
[youtube PeZd12KVSMY SWISS MADE]
This is a video documentation about our latest guerilla marketing campaign for Swiss International Air Lines.One of our moviebakery movie makers produced this video. Thanks very much to Markus from DorschMedia for the GREAT job!
Posted in Guerilla Marketing | 4 Comments »
Thursday, September 20th, 2007
So Guerrila Marketing is the evil stepbrother of "traditional marketing" and equals legal trouble? Not if it is done the right way. That's what this story is about...
CAMPAIGN FOR SWISS...
We just did a campaign for our client Swiss International Air Lines in Berlin, Hamburg & Stuttgart.
This campaign was all ...
Posted in Guerilla Marketing | No Comments »
Thursday, May 25th, 2006
How funny is that?
We know German appliances rock, but usually Germans aren't considered the funniest people on earth.
Appliance maker Miele is showing is how it is done in a rather gigantic way.
First found at Advertising/Design Goodness
Posted in Guerilla Marketing | 1 Comment »
Wednesday, May 24th, 2006
I have been running hot on the whole World Cup theme for months now.
I have been complaining about the FIFA being too restrictive (which appears to lead to some pre World Cup apathy in Germany).
I also mentioned that we would take on the challenge to reach ...
Posted in Guerilla Marketing, Hot at the Bakery | 1 Comment »
Tuesday, May 23rd, 2006
The economy is doing remarkably well - given the facts that gas is heading towards $4 per gallon and that interest rates are going up. All the economy: Not quite: The marketing world is a bit in turmoil. Getting under people's skin should be our job. But ...
Posted in Guerilla Marketing, Hot at the Bakery | 2 Comments »
Wednesday, May 17th, 2006
Currently, soccer fan sites, forums and blogs are popping up left and right.
We decided that we can't just let the World Cup let slip by without doing anything about it.
Therefore we created Send A Player; an e-card generator that let's everyone build silly soccer e-cards ...
Posted in Guerilla Marketing, Hot at the Bakery | 2 Comments »
Wednesday, May 17th, 2006
My hyperactive brother and partner in Germany came up with an interesting idea a few weeks ago: He had written a 27 chapter book about Guerilla marketing (who doesn't these days;-) and wanted to publish the entire book in blog format and as a podcast.
My ...
Posted in Guerilla Marketing, Hot at the Bakery | 1 Comment »
Wednesday, May 17th, 2006
PETA (People for the Ethical Treatment of Animals) can turn pretty graphic at times.
That's their only choice to reach a mainstream audience.
So what better to do than to put naked human bodies into large plastic meat trays and wrap them in cellophane?
PETA has been around since ...
Posted in Guerilla Marketing | No Comments »
Wednesday, May 3rd, 2006
Rohit at Influential Interactive Marketing had some igreat thoughts on double marketing and mentioned the Golf GTI and the Jetta commercials that ran back to back. (Double marketing means running multiple campaigns on different messages concurrently. )
Yes they are not exactly the same cars (more ...
Posted in Guerilla Marketing | 3 Comments »
Tuesday, April 25th, 2006
Five in one. Here are some ads that I somehow liked or found interesting.
I am not the original "digger" therefore the real credit for bringing these images to us goes to the cool-ad-detecting pro's.
Posted in Guerilla Marketing | No Comments »
Tuesday, April 25th, 2006
Take a look at Viral Chart. The page tracks the recent and total views of the top viral sites. It also lets you take look at foreign markets.
Links to the top games are included so you might want to time yourself ;-)
Obviously not all viral games, ads etc... are included ...
Posted in Guerilla Marketing | 2 Comments »
