This is a video documentation about our latest guerilla marketing campaign for Swiss International Air Lines.One of our moviebakery movie makers produced this video. Thanks very much to Markus from DorschMedia for the GREAT job!

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So Guerrila Marketing is the evil stepbrother of “traditional marketing” and equals legal trouble? Not if it is done the right way. That’s what this story is about…
CAMPAIGN FOR SWISS…
We just did a campaign for our client Swiss International Air Lines in Berlin, Hamburg & Stuttgart.
This campaign was all about parking at the right [...]

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How funny is that?
We know German appliances rock, but usually Germans aren’t considered the funniest people on earth.
Appliance maker Miele is showing is how it is done in a rather gigantic way.

First found at Advertising/Design Goodness

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I have been running hot on the whole World Cup theme for months now.
I have been complaining about the FIFA being too restrictive (which appears to lead to some pre World Cup apathy in Germany).
I also mentioned that we would take on the challenge to reach out in that very [...]

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The economy is doing remarkably well - given the facts that gas is heading towards $4 per gallon and that interest rates are going up. All the economy: Not quite: The marketing world is a bit in turmoil. Getting under people’s skin should be our job. But the results don’t show that [...]

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Currently, soccer fan sites, forums and blogs are popping up left and right.
We decided that we can’t just let the World Cup let slip by without doing anything about it.
Therefore we created Send A Player; an e-card generator that let’s everyone build silly soccer e-cards in a very short period [...]

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My hyperactive brother and partner in Germany came up with an interesting idea a few weeks ago: He had written a 27 chapter book about Guerilla marketing (who doesn’t these days;-) and wanted to publish the entire book in blog format and as a podcast.
My first thought was that any [...]

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PETA (People for the Ethical Treatment of Animals) can turn pretty graphic at times.
That’s their only choice to reach a mainstream audience.
So what better to do than to put naked human bodies into large plastic meat trays and wrap them in cellophane?
PETA has been around since 1980. They are very seasoned [...]

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Rohit at Influential Interactive Marketing had some igreat thoughts on double marketing and mentioned the Golf GTI and the Jetta commercials that ran back to back. (Double marketing means running multiple campaigns on different messages concurrently. )
Yes they are not exactly the same cars (more than some believe, though) but [...]

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Five in one. Here are some ads that I somehow liked or found interesting.
I am not the original “digger” therefore the real credit for bringing these images to us goes to the cool-ad-detecting pro’s.

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