Archive for the ‘Guerilla Marketing’ Category
Wednesday, May 17th, 2006
My hyperactive brother and partner in Germany came up with an interesting idea a few weeks ago: He had written a 27 chapter book about Guerilla marketing (who doesn't these days;-) and wanted to publish the entire book in blog format and as a podcast.
My ...
Posted in Guerilla Marketing, Hot at the Bakery | 1 Comment »
Wednesday, May 17th, 2006
PETA (People for the Ethical Treatment of Animals) can turn pretty graphic at times.
That's their only choice to reach a mainstream audience.
So what better to do than to put naked human bodies into large plastic meat trays and wrap them in cellophane?
PETA has been around since ...
Posted in Guerilla Marketing | No Comments »
Wednesday, May 3rd, 2006
Rohit at Influential Interactive Marketing had some igreat thoughts on double marketing and mentioned the Golf GTI and the Jetta commercials that ran back to back. (Double marketing means running multiple campaigns on different messages concurrently. )
Yes they are not exactly the same cars (more ...
Posted in Guerilla Marketing | 3 Comments »
Tuesday, April 25th, 2006
Five in one. Here are some ads that I somehow liked or found interesting.
I am not the original "digger" therefore the real credit for bringing these images to us goes to the cool-ad-detecting pro's.
Posted in Guerilla Marketing | No Comments »
Tuesday, April 25th, 2006
Take a look at Viral Chart. The page tracks the recent and total views of the top viral sites. It also lets you take look at foreign markets.
Links to the top games are included so you might want to time yourself ;-)
Obviously not all viral games, ads etc... are included ...
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Thursday, April 20th, 2006
Kudos to coloribus for bringing these shots of a Saatchi & Saatchi campaign to us.
I thought the big advertising agencies were all closed by now ("due to lack of creative ideas and the inability to cope with today’s fast paced environment"), but apparently there is still some ...
Posted in Guerilla Marketing | 1 Comment »
Thursday, April 20th, 2006
Here is an idea for all of you who feel like testing their perceived integrity a little bit. Why not sending out an email that reads like the one underneath to your friends and business partners?
read more | digg story
Posted in Guerilla Marketing, Hot at the Bakery | No Comments »
Thursday, April 20th, 2006
Here is an idea for all of you who feel like testing their perceived integrity a little bit. Why not sending out an email that reads like the one underneath to your friends and business partners?
If they buy into it and this mail is getting distributed ...
Posted in Guerilla Marketing, Hot at the Bakery | No Comments »
Wednesday, April 19th, 2006
You want to go viral? Just go weird, I mean really weird and you'll be up there. Take the case of our beloved actor Tom Cruise: So Katie Holmes finally had her baby named "Suri" (that's slightly better than "Apple").
But who cares about the name if the ...
Posted in Guerilla Marketing, This n That | 1 Comment »
Tuesday, April 18th, 2006
Here is an encouraging press release from today stating that DuPont is the first Fortune 100 Company to endorse the Word of Mouth Marketing Association's (WOMMA) Code of Ethics.
WOMMA is the official trade association for the word of mouth marketing industry.
Posted in Guerilla Marketing | 1 Comment »
