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Archive for the ‘Guerilla Marketing’ Category

Something’s brewing in the streets of New York

Thursday, April 20th, 2006

Kudos to coloribus for bringing these shots of a Saatchi & Saatchi campaign to us. I thought the big advertising agencies were all closed by now ("due to lack of creative ideas and the inability to cope with today’s fast paced environment"), but apparently there is still some ...

Test your (perceived) integrity as a guerilla or viral marketer

Thursday, April 20th, 2006

Here is an idea for all of you who feel like testing their perceived integrity a little bit. Why not sending out an email that reads like the one underneath to your friends and business partners? read more | digg story

Test your integrity as a guerilla or viral marketer

Thursday, April 20th, 2006

Here is an idea for all of you who feel like testing their perceived integrity a little bit. Why not sending out an email that reads like the one underneath to your friends and business partners? If they buy into it and this mail is getting distributed ...

Tom Cruise is going viral – big time

Wednesday, April 19th, 2006

You want to go viral? Just go weird, I mean really weird and you'll be up there. Take the case of our beloved actor Tom Cruise: So Katie Holmes finally had her baby named "Suri" (that's slightly better than "Apple"). But who cares about the name if the ...

White-knight word of mouth marketing is getting a break

Tuesday, April 18th, 2006

Here is an encouraging press release from today stating that DuPont is the first Fortune 100 Company to endorse the Word of Mouth Marketing Association's (WOMMA) Code of Ethics. WOMMA is the official trade association for the word of mouth marketing industry.

Can packing tape go viral?

Monday, April 17th, 2006

Cool Hunting shared these images of packaging tape designed by Richard Shed and Sam Johnson of Shift. What these pictures illustrate is how a creatively designed packaging tape can make a nice impact at place you might not even have thought of. Yes it will cost a few ...

What’s on your street? – a little bit of advice on chaulking and street tagging…

Thursday, April 13th, 2006

Looking for some free space to plaster your message on? Look no further than the floor. Advertising for peanuts shared these nice (albeit older) street paint shots. Inspired by these images I'd like to add my own two cents to the subject of "street paintings showing up out of nowhere": People are very ...

No pain no gain

Thursday, April 13th, 2006

Shouldn't Guerilla marketing be funny or shocking or something like that? Here we go - with this Zonex Pain relief campaign.

Papa’s got a brand new bag

Wednesday, April 12th, 2006

Felix in Cologne dug out these nice images of shopping bags. I don't really consider shopping bags such a hot marketing item any longer - except for trade shows. I think the last time I was conscious about a shopping bag I carried around must have been in 1979 or 1980 and ...

MarketingSherpa’s Viral Marketing Hall of Fame 2006

Wednesday, April 12th, 2006

Get inspired: MarketingSherpa went through almost 100 entries and has presented us with their top 12 Viral Marketing Campaigns for their Hall of Fame.

Why do we shop (till we drop?)

Tuesday, April 11th, 2006

Jay Conrad Levinson posted this superb article including a list of fifty reasons why people buy. It sounds so simple, but could you name fifty reasons from the top of your head? This list is taken form the book "Rapid Response Advertising" by Geoff Ayling.

They’re watching you

Monday, April 10th, 2006

Bangalore is happening, but let's not forget about the 100 of millions of Indians still left out. Most notably the 20 million (or more?) children that are still begging on the streets. "Push Him Out of Begging and Not Out of Your Way" is the slogan for Childcare India's guerilla ad campaign. ...

adidas tagging it to the streets…

Monday, April 10th, 2006

If you have been around for a while you might remember the days when kids first started to color their adidas sneakers in the late 70's. adidas jumped on that trend; even before guerilla marketing's official birthday. They made a shoe in white and sold markers in the shoe stores to ...

Surprise your friends – own an airplane for a day

Monday, April 10th, 2006

What do you do if you are an airline and have an extra airplane sitting on the ground for a day? Scandinavian Airlines (SAS) answers that question for us: They are running an auction (until April 15th) for an MD80 to use on April 20th. They provide the kerosene, crew ...

Celebrity shots with a twist…

Monday, April 10th, 2006

Creating guerilla marketing campaigns using doubles is nothing new. We've all heard about it, thought about it, done it. Anybody that closely resembles a World Cup soccer player might be able to make some extra money this summer. But here is someone who really masters the whole double art ...