Archive for the ‘Guerilla Marketing’ Category
Wednesday, April 12th, 2006
Felix in Cologne dug out these nice images of shopping bags.
I don't really consider shopping bags such a hot marketing item any longer - except for trade shows.
I think the last time I was conscious about a shopping bag I carried around must have been in 1979 or 1980 and ...
Posted in Eye Candy, Guerilla Marketing | No Comments »
Wednesday, April 12th, 2006
Get inspired: MarketingSherpa went through almost 100 entries and has presented us with their top 12 Viral Marketing Campaigns for their Hall of Fame.
Posted in Guerilla Marketing | No Comments »
Tuesday, April 11th, 2006
Jay Conrad Levinson posted this superb article including a list of fifty reasons why people buy. It sounds so simple, but could you name fifty reasons from the top of your head? This list is taken form the book "Rapid Response Advertising" by Geoff Ayling.
Posted in Guerilla Marketing | No Comments »
Monday, April 10th, 2006
Bangalore is happening, but let's not forget about the 100 of millions of Indians still left out.
Most notably the 20 million (or more?) children that are still begging on the streets.
"Push Him Out of Begging and Not Out of Your Way" is the slogan for Childcare India's guerilla ad campaign. ...
Posted in Guerilla Marketing | No Comments »
Monday, April 10th, 2006
If you have been around for a while you might remember the days when kids first started to color their adidas sneakers in the late 70's.
adidas jumped on that trend; even before guerilla marketing's official birthday. They made a shoe in white and sold markers in the shoe stores to ...
Posted in Guerilla Marketing | No Comments »
Monday, April 10th, 2006
What do you do if you are an airline and have an extra airplane sitting on the ground for a day? Scandinavian Airlines (SAS) answers that question for us: They are running an auction (until April 15th) for an MD80 to use on April 20th. They provide the kerosene, crew ...
Posted in Guerilla Marketing, This n That | No Comments »
Monday, April 10th, 2006
Creating guerilla marketing campaigns using doubles is nothing new. We've all heard about it, thought about it, done it. Anybody that closely resembles a World Cup soccer player might be able to make some extra money this summer.
But here is someone who really masters the whole double art ...
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Friday, April 7th, 2006
It is old news: Audi loves to present their cars at prominent arches/monuments. They have a thing for it. Remember the shots of the R10 race car last October in Paris right at the Arc de Triumphe?
Here is the next Audi-arch story: The new Audi TT is hitting the roads ...
Posted in Guerilla Marketing | 1 Comment »
Friday, April 7th, 2006
It is very easy to bash the Detroit Auto makers these days. I have certainly been guilty of it. They suck in so many different ways. So the good really sticks out (maybe that's part of their marketing plan).
Enough said. Here is something pretty cool: At Chevy "The Apprentice" they ...
Posted in Guerilla Marketing | 1 Comment »
Thursday, April 6th, 2006
Thanks to coolhunting we came a across a neat World Cup idea: iPod cases from Sumo.
They've got it all right: They are using the ball (not copyrighted by FIFA) and not the ludicrous World Cup logo. We at conceptbakery think that this is a great idea that could be very ...
Posted in Guerilla Marketing, This n That | No Comments »
