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Supersized Audi TT – She is no beauty

It is old news: Audi loves to present their cars at prominent arches/monuments. They have a thing for it. Remember the shots of the R10 race car last October in Paris right at the Arc [...] Read More
April 7, 2006
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Making your own car commercial – Chevy puts you in the directors’ seat

It is very easy to bash the Detroit Auto makers these days. I have certainly been guilty of it. They suck in so many different ways. So the good really sticks out (maybe that’s part [...] Read More
April 7, 2006
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Sumo is not only for wrestlers: World Cup iPod Cases

Thanks to coolhunting we came a across a neat World Cup idea: iPod cases from Sumo. They’ve got it all right: They are using the ball (not copyrighted by FIFA) and not the ludicrous World [...] Read More
April 6, 2006
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Bild Zeitung meeting guerilla marketing?

Jung von Matt Hamburg upgraded the men’s facilities at the Art Directors Club awards in Berlin. The mirrors read “Nothing is harder than the truth”. We wonder how the ladies’ rooms looked like but that [...] Read More
April 5, 2006
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Some thoughts on the state of guerilla marketing

Guerilla marketing is maturing. This means there are more people fishing in the pond. More people trying to reinvent the wheel, trying to come up with the next great idea. We know that guerilla marketing [...] Read More
April 4, 2006
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Marketers lose confidence in TV advertising

From Adage.com 78% of all advertisers have less confidence today in the effectiveness of TV advertising than they did two years ago (according to a survey released at the Association of National Advertisers TV Ad [...] Read More
March 23, 2006
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Who is going to win the World Cup 2006? Adidas, Nike, Puma or even Joma?

32 teams will be competing for the Soccer World Cup in Germany this summer. But this is only a small piece in the puzzle. A total of 7 manufacturers made it into the tournament and [...] Read More
March 17, 2006
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Supersized Meals

Today’s entry belongs into the “have you seen that website” category. Being funny and shocking is definitely a good way to create a stir and the creators of Supersizedmeals.com have found a nice way to [...] Read More
March 15, 2006
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Viral Video Suggestions

What’s required for viral videos to take off? You might be contemplating the idea of using viral videos as part of your marketing activities. It is definitely worth a thought. But viral videos pose a [...] Read More
March 9, 2006
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The 2006 World Cup in Guerilla Marketing

Today I am in a rage. I am mad at the FIFA and its president Joseph Blatter. The FIFA tries to protect its sponsors at all cost and tries to squeeze every penny out of [...] Read More
March 7, 2006
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The Milliondollarhomepage

It sounds like a fairy tale: Alex Tew a 21 year old student from Nottingham (UK) decides he is too poor and want to do something about it. Within minutes he comes up with a [...] Read More
March 1, 2006
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