Archive for the ‘Guerilla Marketing’ Category
Wednesday, April 5th, 2006
Jung von Matt Hamburg upgraded the men's facilities at the Art Directors Club awards in Berlin. The mirrors read "Nothing is harder than the truth".
We wonder how the ladies' rooms looked like but that information has not been reported yet.
Posted in Guerilla Marketing |
Tuesday, April 4th, 2006
Guerilla marketing is maturing. This means there are more people fishing in the pond. More people trying to reinvent the wheel, trying to come up with the next great idea.
We know that guerilla marketing was first defined by Jay Conrad Levinson in 1982 and brought to popularity by environmental groups ...
Posted in Guerilla Marketing |
Thursday, March 23rd, 2006
From Adage.com
78% of all advertisers have less confidence today in the effectiveness of TV advertising than they did two years ago (according to a survey released at the Association of National Advertisers TV Ad Forum).
The study asked 133 national advertisers representing more than $20 billion in ad dollars about their ...
Posted in Guerilla Marketing |
Friday, March 17th, 2006
32 teams will be competing for the Soccer World Cup in Germany this summer. But this is only a small piece in the puzzle. A total of 7 manufacturers made it into the tournament and are going to compete just as hard behind the curtains as the players on the ...
Posted in Guerilla Marketing |
Wednesday, March 15th, 2006
Today's entry belongs into the "have you seen that website" category. Being funny and shocking is definitely a good way to create a stir and the creators of Supersizedmeals.com have found a nice way to mix both effects. The website features stories about some real big meals, homemade or eating-out. ...
Posted in Guerilla Marketing |
Thursday, March 9th, 2006
What's required for viral videos to take off?
You might be contemplating the idea of using viral videos as part of your marketing activities. It is definitely worth a thought. But viral videos pose a huge risk: They either are hugely successful and completely take off, or they are completely ineffective ...
Posted in Digital Marketing, Guerilla Marketing |
Tuesday, March 7th, 2006
Today I am in a rage.
I am mad at the FIFA and its president Joseph Blatter. The FIFA tries to protect its sponsors at all cost and tries to squeeze every penny out of the World Cup that they can.
This essentially leads to a lockout of most major German companies ...
Posted in Guerilla Marketing |
Wednesday, March 1st, 2006
It sounds like a fairy tale:
Alex Tew a 21 year old student from Nottingham (UK) decides he is too poor and want to do something about it. Within minutes he comes up with a plan: Setting up a barebones website and selling 1 million pixels at a price for a ...
Posted in Guerilla Marketing |
