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Archive for the ‘Out of Focus’ Category

Owning your vertical

Wednesday, March 25th, 2015

Have you thought about turning your passion into your business? Then you might want to study the story of Theresia and Horst Luening from Southern Bavaria in Germany. In the early nineties, Theresia started an online retail site selling whiskys aka whiskies from around the world. Her husband eventually quit ...

A farewell to Internet Explorer

Thursday, March 19th, 2015

Microsoft recently let us know there will be no Internet Explorer 12. The brand will be retired and replaced by a new browser in conjunction with the launch of the next version of Microsoft Windows. Internet Explorer aka IE has been with us since the beginning of the Internet. IE ...

The power of humor

Wednesday, March 18th, 2015

Ryanair, Europe’s only ultra low cost carrier, has a long history of upsetting me with the way they are unraveling the airline industry. Their CEO has made many remarks that show profitability trumps humanity in the way he runs the airline. I would expect his handling of crises to fall ...

Ridiculing your competitors

Wednesday, March 11th, 2015

Budweiser had an ad during the 2015 Super Bowl poking fun at craft beers and the fans of that fast growing market segment. Here is the video followed by a  transcript of the ad text: https://www.youtube.com/watch?v=siHU_9ec94c Proudly a macro beer. It's not brewed to be fussed over. It's brewed for a crisp, smooth ...

New Clues

Monday, February 2nd, 2015

One of the most inspiring documents from the early days of the Internet was the Cluetrain Manifesto—published in 1999 by Rick Levine, Christopher Locke, David Weinbergerand Doc Searls. This set of 95 theses provided a valuable framework for Internet marketers and anyone else trying to understand how disruptive this new ...

20 no-brainer commandments of social media

Friday, February 20th, 2009

1. Thou shalt not get sucked in by others to disclose too much private information. 2. Thou shalt have at least one face-to-face and one phone conversation per week. 3. Thou shalt not use performance-enhancing drugs (alcohol, Viagra, pot, etc.) before engaging with others online. 4. Thou shalt limit the number of social ...

How long to do you whine when you accidentally erased your work?

Tuesday, February 10th, 2009

Image via Wikipedia Yesterday, I lost an entire blog post that was finished and ready to go. The fault was mine completely. No one else is to blame. Blaming someone else is rarely an option since I switched to a Mac ;-) I usually type in TextEdit, the basic ...

Where do you get your news from?

Monday, February 9th, 2009

Image by Getty Images via Daylife Blogs and micro-blogs have greatly enhanced my communication: I can reach out, I can share, comment, learn etc. Here is what they can't do: They will not replace papers and magazines as my #1 resource of information. Why? Comparing a leading paper and news blog might ...

Brainstorming for a better Twitter

Wednesday, January 28th, 2009

Image via CrunchBase Twitter could use a little makeover. The objective of this post is to initiate a discussion and come up with a list of suggestions for Twitter on how to improve. I  met Twitter co-founder Biz Stone personally. He appeared to be very humble and is ...

The beginning of a new era for marketers?

Wednesday, January 21st, 2009

Image by Thomas Hawk via Flickr President Obama called on Americans to confront “our collective failure to make hard choices.” How does this apply to us? This country could change quite fundamentally with the new administration. The President called the Americans to action. Many people that enthusiastically supported his ...

US Car Industry – Throwing more good money after bad money?

Wednesday, December 3rd, 2008

Image by Getty Images via Daylife Tomorrow we won't see those private jets landing in Washington again. No guys in expensive suits wearing beggar hats will get off. Instead the car manufacturers are driving their Hybrids into Washington to set a signal. Banks screwed up over the last 15-20 ...

Who are they endorsing and why?

Monday, November 3rd, 2008

I made a shortlist of some international leaders that won’t be allowed to vote. But I have their endorsements for you;-) Nicolas Sarkozy – President, France McCain – Sarkozy would be terrified to bring his wife Carla Bruni to the states when the President looks way better and is way more charming ...

Well spoken Tim O’Reilly

Friday, October 24th, 2008

I like when people get it right. So did Tim O'Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-) He stated that all the web-clones are unnecessary - How many Twitter copies do we have now? He also told everyone to stop looking for the quick buck - these days ...

Meeting Biz Stone at the Aloha Summit

Thursday, October 9th, 2008

I had the great pleasure to meet Biz Stone, Co-founder of Twitter at the Aloha Summit in Boulder earlier this week. He spoke a bit about the reasons for Twitter: In 2006 phone companies would allow SMS to go from one network to another. That's when the idea of Twitter become something ...

Letter from the random CEO

Friday, September 26th, 2008

Ooops, we really didn't see that one coming. Well, kind of: This is just a little note to let you know that all our board members are fine. They sold enough stock before our entire little shack vanished. As for our 50,000 employees: We are glad to announce that the weekend is coming. ...