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Entries Tagged as 'Search Engine Watch'

Google - is the sky really the limit?

October 10th, 2006 · 5 Comments

Rumor already had it: Google swallowed YouTube for $1.65 billion. They bought 5% of AOL and have a long term agreement in place with MySpace where Google provides the advertising.
Google is spinning a very tight net around many (if not all) social marketing websites. Their war-chest is still well filled and they [...]

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Tags: Search Engine Watch · This n That

Do you still need Google?

April 11th, 2006 · 3 Comments

Somehow I am starting to feel about Google the same way I felt about Microsoft some seven or eight years ago. I once thought of them as a great addition to my professional life but then the relationship started to turn sour. Microsoft started the browser war with Netscape which wasn’t really nice and showed [...]

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Tags: Search Engine Watch

Another way of click fraud

March 29th, 2006 · 1 Comment

Here is my thing with PPC. The system invites people to cheat. There is money involved with every click, sometimes a few pennies, sometimes as much as $80 per click.
We all know about the classic click fraud behaviors:

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Tags: Search Engine Watch

Remembering Google’s IPO?

March 29th, 2006 · 1 Comment

I just came across a little excerpt of Google’s IPO filing:
“Don’t be evil. We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is [...]

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Tags: Search Engine Watch

Pay Per Click not adding up?

March 28th, 2006 · 1 Comment

Are you amongst the crowd that uses pay per click to boost site traffic?
Are you wondering if all the clicks you get charged for are valid?
Have you filed click-fraud complaints with your search engine(s)?
We’d like to shed some insight into the whole pay per click game.

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Tags: Search Engine Watch

Some thoughts on local search

March 3rd, 2006 · No Comments

Mike McDonald at WEBPROWORLD made an interesting posting talking about the future of search.
Google constantly tries to improve the relevance of the results it delivers. One of the possible approaches is to add more weight to the local component. It is fairly easy to determine where the IP address of a website is located. Google [...]

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Tags: Search Engine Watch

Google - Dr. Jekyll or Mr. Hide

February 28th, 2006 · No Comments

Google is most probably the most powerful web conglomerate of our time. It influences peoples business and private lives in numerous ways. Google has launched a ton of services beyond its search engine in the last few years. Here are some of them:
Google Mail - Without a doubt the best free email service out there
Google [...]

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Tags: Search Engine Watch