Archive for the ‘This n That’ Category

Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world

Tuesday, July 14th, 2009

Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...

20 no-brainer commandments of social media

Friday, February 20th, 2009

1. Thou shalt not get sucked in by others to disclose too much private information. 2. Thou shalt have at least one face-to-face and one phone conversation per week. 3. Thou shalt not use performance-enhancing drugs (alcohol, Viagra, pot, etc.) before engaging with others online. 4. Thou shalt limit the number of social ...

How long to do you whine when you accidentally erased your work?

Tuesday, February 10th, 2009

Image via Wikipedia Yesterday, I lost an entire blog post that was finished and ready to go. The fault was mine completely. No one else is to blame. Blaming someone else is rarely an option since I switched to a Mac ;-) I usually type in TextEdit, the basic ...

Where do you get your news from?

Monday, February 9th, 2009

Image by Getty Images via Daylife Blogs and micro-blogs have greatly enhanced my communication: I can reach out, I can share, comment, learn etc. Here is what they can't do: They will not replace papers and magazines as my #1 resource of information. Why? Comparing a leading paper and news blog might ...

Brainstorming for a better Twitter

Wednesday, January 28th, 2009

Image via CrunchBase Twitter could use a little makeover. The objective of this post is to initiate a discussion and come up with a list of suggestions for Twitter on how to improve. I  met Twitter co-founder Biz Stone personally. He appeared to be very humble and is ...

The beginning of a new era for marketers?

Wednesday, January 21st, 2009

Image by Thomas Hawk via Flickr President Obama called on Americans to confront “our collective failure to make hard choices.” How does this apply to us? This country could change quite fundamentally with the new administration. The President called the Americans to action. Many people that enthusiastically supported his ...

US Car Industry – Throwing more good money after bad money?

Wednesday, December 3rd, 2008

Image by Getty Images via Daylife Tomorrow we won't see those private jets landing in Washington again. No guys in expensive suits wearing beggar hats will get off. Instead the car manufacturers are driving their Hybrids into Washington to set a signal. Banks screwed up over the last 15-20 ...

Who are they endorsing and why?

Monday, November 3rd, 2008

I made a shortlist of some international leaders that won’t be allowed to vote. But I have their endorsements for you;-) Nicolas Sarkozy – President, France McCain – Sarkozy would be terrified to bring his wife Carla Bruni to the states when the President looks way better and is way more charming ...

Well spoken Tim O’Reilly

Friday, October 24th, 2008

I like when people get it right. So did Tim O'Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-) He stated that all the web-clones are unnecessary - How many Twitter copies do we have now? He also told everyone to stop looking for the quick buck - these days ...

Meeting Biz Stone at the Aloha Summit

Thursday, October 9th, 2008

I had the great pleasure to meet Biz Stone, Co-founder of Twitter at the Aloha Summit in Boulder earlier this week. He spoke a bit about the reasons for Twitter: In 2006 phone companies would allow SMS to go from one network to another. That's when the idea of Twitter become something ...