I spent two days at Ad:Tech in San Francisco last week. My focus was on video publishing options for our moviebakery clients. But of course I also took the opportunity to look at the advertising scene in general:
Google
Ever tried to get in touch with them in the US? Don’t try this trade show. The put [...]

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Since the event was broadcast live on Twitter all this is old news: Dave Taylor of Intuitive Systems organized the first Boulder Brainjam which took place on 4/11.
Local entrepreneurs were invited to talk about their company or what they were up to for 5 minutes. About 40 people showed up.
Observations
1. Boulder is nowhere near to [...]

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The biggest event in sports certainly makes a lot of people think how they can integrate it into their marketing activities.
Adidas & Nike are rolling their videos and games out already. I came across an interesting idea that Rohit Barghava presented in his blog a few days ago. Lenovo hired Ogilvy for this: 100 athletes [...]

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Kudos to WordPress: I installed WordPress 2.5 on three of our blogs this week. They really did a great job in uncluttering their interface. That is much harder done than said. Everyone who has ever designed or re-designed functionality-loaded interfaces knows how hard it is not just to change but actually dramatically improve things.
The new [...]

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Rohit Bhargava released a book today named “Personality not included - Why Companies Lose Their Authenticity And How Great Brands Get it Back”.
I enjoy reading Rohit’s marketing blog and he now took the next step and published a book. I haven’t gotten my hands on it yet but Rohit offered to answer 5 questions to [...]

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How often do you change your browser startup page? Mine has been the New York Times website for at least 8 years. We all have our own ways to find our news. I usually start with the New York Times then I wonder over to Spiegel.de and Sueddeutsche Zeitung - my favorite sites for German [...]

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The leading German newspaper Sueddeutsche Zeitung has a column named “video of the week”. Many great web videos have been featured here already. A lot of funny, exotic or otherwise special videos do get listed here.
When we checked the column today we all started to smile: The winning video “Global Warming” of our global warming [...]

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Rumor already had it: Google swallowed YouTube for $1.65 billion. They bought 5% of AOL and have a long term agreement in place with MySpace where Google provides the advertising.
Google is spinning a very tight net around many (if not all) social marketing websites. Their war-chest is still well filled and they [...]

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The World Cup is over, the Italian sirens have silenced down - especially since four of their top clubs were sentenced for fixing games in the Italian Championship. Half of the players in the World Cup final are looking for new employers right now. We don’t know yet how the FIFA [...]

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We are looking at the World Cup that changed into a European championship. Italy, France, Portugal and Germany are the final contenders. I am in London today, still contemplating weather I should wear my German shirt in the pub tonight. If this is the last posting you’ll ever see on this blog I got myself [...]

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