Archive for the ‘Web Videos’ Category

Popgasm - Sunrise Avenue using web videos to support album launch

Tuesday, June 2nd, 2009

Shrinking marketing budgets in the record industry require creative solutions. Records label EMI took the step and asked moviebakery to produce some web videos to support the launch of "Popgasm" by the Finish pop band Sunrise Avenue. The album name left a lot of room for creativity for our video producers. ...

New moviebakery video - Why I don’t have a piercing

Thursday, September 25th, 2008

Wondering how we've been spending our time at moviebakery? I usually will share our commercial videos via a widget in the sidebar or just by pointing to our YouTube channel. But here is a video that is pretty outstanding in its simplicity and therefore deserves a bit more mentioning. This video has ...

How could Lenovo have been more “Authentic”? A personal wish list of politically incorrect videos…

Thursday, July 31st, 2008

Following yesterday’s criticism of Lenovo Olympic site “Voices of the Olympic Games” I am suggesting a different route. Something a bit more real. I am focusing on the area of web videos. Everyone looks and talks about videos these days. They are a great way to start conversations. So it is ...

Post-its are great - how about their videos then?

Friday, May 16th, 2008

Post-its are definitely a great innovation and 3M has to be thankful for their existence. In order to do some promotion (do they even need that?) they put a crowd-sourcing contest on YouTube: $10,000 dollars for the winner and Laptops for the top 10 finalists. Sounds like a smash hit. 960 subscribers ...

366 days of moviebakery

Thursday, May 15th, 2008

moviebakery was launched exactly one year ago. We decided to act on an idea for the production of web videos that was a little different. So our “baby” is turning one and we are looking back ton an interesting first year. Most of all this is a time to say THANK ...

Belated Ad:Tech review

Thursday, April 24th, 2008

I spent two days at Ad:Tech in San Francisco last week. My focus was on video publishing options for our moviebakery clients. But of course I also took the opportunity to look at the advertising scene in general: Google Ever tried to get in touch with them in the US? Don’t try ...

Need to clone myself 600 times and some other YouTube thoughts

Monday, April 14th, 2008

1. Too much to handle? Following a scandal in England a YouTube spokesperson declared at a parliament hearing in England that each minute 10 hours of video content get uploaded on Youtube. If YouTube wanted to monitor each video before releasing it by real people (as Revver does) they would require ...

The moviebakery Christmas calendar is up and running :-)

Tuesday, December 4th, 2007

We tried to do something unique and put 24 videos together that are supposed to make people think a bit about their usual behaviors around Christmas. Maybe some viewers will actually be inspired by the fact that many others think the same way they do. I always find it encouraging ...

The “other” Christmas Calendar - moviebakery presents 24 thought provoking web videos by various artists

Tuesday, November 27th, 2007

conceptbakery is launching a Christmas calendar at www.moviebakeryinaction.com. It is fundamentally different from other online calendars in a number of ways: Behind every “door” of the calendar is a more or less provoking video. Twentyone video artists - some of them leading movie makers on YouTube - worked with our moviebakery ...

Video Of The Week At sueddeutsche.de

Thursday, September 20th, 2007

The leading German newspaper Sueddeutsche Zeitung has a column named “video of the week”. Many great web videos have been featured here already. A lot of funny, exotic or otherwise special videos do get listed here. When we checked the column today we all started to smile: The winning video “Global ...