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<channel>
	<title>for and from the curious - web 2.0, social media and cause marketing explored</title>
	
	<link>http://www.conceptbakery.com/blog</link>
	<description>An opinionated view at the world of non-traditional &amp; cause marketing, web videos, trends in social media and web 2.0 - mixed with my own two cents on unrelated topics;-)</description>
	<pubDate>Mon, 03 Nov 2008 17:19:59 +0000</pubDate>
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	<language>en</language>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/conceptbakery" type="application/rss+xml" /><feedburner:emailServiceId>306374</feedburner:emailServiceId><feedburner:feedburnerHostname>http://www.feedburner.com</feedburner:feedburnerHostname><item>
		<title>Who are they endorsing and why?</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/441170882/</link>
		<comments>http://www.conceptbakery.com/blog/2008/11/03/who-are-they-endorsing-and-why/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 17:19:59 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Elections]]></category>

		<category><![CDATA[humor]]></category>

		<category><![CDATA[McCain]]></category>

		<category><![CDATA[Obama]]></category>

		<category><![CDATA[Saturday Night Live]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=291</guid>
		<description><![CDATA[I made a shortlist of some international leaders that won’t be allowed to vote. But I have their endorsements for you;-)
Nicolas Sarkozy – President, France
McCain – Sarkozy would be terrified to bring his wife Carla Bruni to the states when the President looks way better and is way more charming than him. That won’t be [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/11/03/who-are-they-endorsing-and-why/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/11/03/who-are-they-endorsing-and-why/</feedburner:origLink></item>
		<item>
		<title>Well spoken Tim O’Reilly</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/430771702/</link>
		<comments>http://www.conceptbakery.com/blog/2008/10/24/well-spoken-tim-oreilly/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 14:26:01 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Climate change]]></category>

		<category><![CDATA[Germany]]></category>

		<category><![CDATA[moviebakery]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[South Africa Project]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=288</guid>
		<description><![CDATA[I like when people get it right. So did Tim O&#8217;Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-)
He stated that all the web-clones are unnecessary - How many Twitter copies do we have now? He also told everyone to stop looking for the quick buck - these days are over. &#8220;Ignore the wealth [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/10/24/well-spoken-tim-oreilly/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/10/24/well-spoken-tim-oreilly/</feedburner:origLink></item>
		<item>
		<title>Meeting Biz Stone at the Aloha Summit</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/415890254/</link>
		<comments>http://www.conceptbakery.com/blog/2008/10/09/meeting-biz-stone-at-the-aloha-summit/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 15:55:57 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Aloha Summit]]></category>

		<category><![CDATA[Biz Stone]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=284</guid>
		<description><![CDATA[I had the great pleasure to meet Biz Stone, Co-founder of Twitter at the Aloha Summit in Boulder earlier this week.
He spoke a bit about the reasons for Twitter:
In 2006 phone companies would allow SMS to go from one network to another. That&#8217;s when the idea of Twitter become something worth pursuing for him.
He spoke [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/10/09/meeting-biz-stone-at-the-aloha-summit/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/10/09/meeting-biz-stone-at-the-aloha-summit/</feedburner:origLink></item>
		<item>
		<title>A case for cause marketing</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/408662689/</link>
		<comments>http://www.conceptbakery.com/blog/2008/10/01/a-case-for-cause-marketing/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 22:34:48 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[Hot at the Bakery]]></category>

		<category><![CDATA[2010 World Cup]]></category>

		<category><![CDATA[cause marketing]]></category>

		<category><![CDATA[Guerilla Marketing]]></category>

		<category><![CDATA[non-profit]]></category>

		<category><![CDATA[South Africa]]></category>

		<category><![CDATA[viral]]></category>

		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=281</guid>
		<description><![CDATA[Cause marketing is being defined as a cooperative effort of a &#8220;for profit&#8221; business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social and other charitable causes.
Why would a commercial marketer engage in this?
Under a cause marketing scenario part of the proceeds of [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/10/01/a-case-for-cause-marketing/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/10/01/a-case-for-cause-marketing/</feedburner:origLink></item>
		<item>
		<title>Letter from the random CEO</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/404236971/</link>
		<comments>http://www.conceptbakery.com/blog/2008/09/26/letter-from-the-ceo/#comments</comments>
		<pubDate>Sat, 27 Sep 2008 00:22:53 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[humor]]></category>

		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=276</guid>
		<description><![CDATA[Ooops, we really didn&#8217;t see that one coming.
Well, kind of: 
This is just a little note to let you know that all our board members are fine. They sold enough stock before our entire little shack vanished.
As for our 50,000 employees:
We are glad to announce that the weekend is coming. That gives you TWO full [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/09/26/letter-from-the-ceo/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/09/26/letter-from-the-ceo/</feedburner:origLink></item>
		<item>
		<title>New moviebakery video - Why I don’t have a piercing</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/402984770/</link>
		<comments>http://www.conceptbakery.com/blog/2008/09/25/new-moviebakery-video-why-i-dont-have-a-piercing/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 17:30:00 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[Web Videos]]></category>

		<category><![CDATA[videos]]></category>

		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=256</guid>
		<description><![CDATA[Wondering how we&#8217;ve been spending our time at moviebakery?
I usually will share our commercial videos via a widget in the sidebar or just by pointing to our YouTube channel. But here is a video that is pretty outstanding in its simplicity and therefore deserves a bit more mentioning.
This video has to do with a product [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/09/25/new-moviebakery-video-why-i-dont-have-a-piercing/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/09/25/new-moviebakery-video-why-i-dont-have-a-piercing/</feedburner:origLink></item>
		<item>
		<title>Brief BlogWorld 2008 Recap</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/399928970/</link>
		<comments>http://www.conceptbakery.com/blog/2008/09/22/brief-blogworld-2008-recap/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 16:18:06 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Blogworld]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=247</guid>
		<description><![CDATA[I won&#8217;t go over all the great speeches and podium discussion at Blogworld 2008. 100&#8217;s if not 1000&#8217;s of other bloggers have covered this already via Twitter or in depth on their blogs.
I just want to sum up the things that stood out for me to make this a very worthwhile event:
1. Direct access to [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/09/22/brief-blogworld-2008-recap/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/09/22/brief-blogworld-2008-recap/</feedburner:origLink></item>
		<item>
		<title>Blogworld Entrepreneur &amp; Executive conference - what a great place to be at</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/398175309/</link>
		<comments>http://www.conceptbakery.com/blog/2008/09/20/blogworld-entrepreneur-executive-conference-what-a-great-place-to-be-at/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 15:20:28 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Blogworld]]></category>

		<category><![CDATA[Predictions]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=238</guid>
		<description><![CDATA[Imagine a conference center that usually holds 100k + visitors - filled with nothing else but ~ 300 bloggers - many of them leading thinkers and influencers. That&#8217;s what #1 of the Blogworld Expo 2008 looked like.
Of course bloggers are interested in growing their &#8220;tribe&#8221; or following and so a lot of the talk was [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/09/20/blogworld-entrepreneur-executive-conference-what-a-great-place-to-be-at/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/09/20/blogworld-entrepreneur-executive-conference-what-a-great-place-to-be-at/</feedburner:origLink></item>
		<item>
		<title>What led to the creation of Project South Africa – Time for Ubuntu?</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/385892319/</link>
		<comments>http://www.conceptbakery.com/blog/2008/09/07/what-led-to-the-creation-of-project-south-africa-%e2%80%93-time-for-ubuntu/#comments</comments>
		<pubDate>Sun, 07 Sep 2008 16:25:01 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[Hot at the Bakery]]></category>

		<category><![CDATA[cause marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[South Africa Project]]></category>

		<category><![CDATA[Ubuntu Now]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=228</guid>
		<description><![CDATA[We just launched a major initiative to help South Africa dealing with rape, HIV and subsequent problems like sky high numbers of orphans. I have been asked repeatedly how I came up ith the idea and why I am so commited to &#8220;South Africa Project - Time for Ubuntu&#8221;.
I should have a one-paragraph answer ready [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/09/07/what-led-to-the-creation-of-project-south-africa-%e2%80%93-time-for-ubuntu/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/09/07/what-led-to-the-creation-of-project-south-africa-%e2%80%93-time-for-ubuntu/</feedburner:origLink></item>
		<item>
		<title>How much social media and web 2.0 does the “normal” Internet user really want or need?</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/371944434/</link>
		<comments>http://www.conceptbakery.com/blog/2008/08/22/how-much-social-media-and-web-20-does-the-normal-internet-user-really-want-or-need/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 15:14:14 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[Hot at the Bakery]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=227</guid>
		<description><![CDATA[Let&#8217;s add a few more questions:

 Does my neighbor really want to know which websites I have been on today?
 How do you explain to the next guy on the street  why any of your hyperconnectivity really matters?
 Are you possible just giving the vibe that you belong to some digital cult? (be honest!)
 [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/08/22/how-much-social-media-and-web-20-does-the-normal-internet-user-really-want-or-need/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/08/22/how-much-social-media-and-web-20-does-the-normal-internet-user-really-want-or-need/</feedburner:origLink></item>
		<item>
		<title>Thanks for letting me in</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/370178484/</link>
		<comments>http://www.conceptbakery.com/blog/2008/08/20/thanks-for-letting-me-in/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 18:04:47 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=223</guid>
		<description><![CDATA[Today marks a special day on my calendar as I turned into an American Citizen.
I have arrived;-)
I visited this country the first time in 1983 and figured that this is where I will eventually end up. I don&#8217;t want to bore you with the details and all the different Visa (F1, E2&#8230;)  I had over [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/08/20/thanks-for-letting-me-in/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/08/20/thanks-for-letting-me-in/</feedburner:origLink></item>
		<item>
		<title>Aloha Social Media Summit Colorado coming up</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/368148192/</link>
		<comments>http://www.conceptbakery.com/blog/2008/08/18/aloha-social-media-summit-colorado-coming-up/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 14:39:56 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=221</guid>
		<description><![CDATA[Here is a rather unique opportunity to get in front of the experts: Dave Taylor and Andy Beal will be hosting the Aloha Social Media Summit Colorado.
The event will be held in Boulder at the &#8220;Techstars Bunker&#8221; on October 6th &#38; 7th.
It is labeled to be an un-conference. The price is $2499. Sounds a little [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/08/18/aloha-social-media-summit-colorado-coming-up/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/08/18/aloha-social-media-summit-colorado-coming-up/</feedburner:origLink></item>
		<item>
		<title>Dinner With The Namibians</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/362028340/</link>
		<comments>http://www.conceptbakery.com/blog/2008/08/11/dinner-with-the-namibians/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 15:30:55 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Lenovo]]></category>

		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=219</guid>
		<description><![CDATA[Guest Olympic Post From Rohit Bhargava
When I boarded my flight to Beijing, I didn&#8217;t have a single ticket for any Olympic events and I wasn&#8217;t worried. To understand why, I need to tell you about my best day during the Summer Olympics in Sydney in 2000. I was living there and had one night where [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/08/11/dinner-with-the-namibians/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/08/11/dinner-with-the-namibians/</feedburner:origLink></item>
		<item>
		<title>Our own games won’t happen this August, but…</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/359600760/</link>
		<comments>http://www.conceptbakery.com/blog/2008/08/08/our-own-games-wont-happen-this-august-but/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 17:28:52 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[Hot at the Bakery]]></category>

		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=218</guid>
		<description><![CDATA[We had an Idea last week to host our own (Olympic) games. After a week of discussion with our sponsors and our legal counsel we decided to reschedule the event. We wanted to do this in Germany and the legal situation in Germany is just too unclear and to many issues remained unsolved. Germany is [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/08/08/our-own-games-wont-happen-this-august-but/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/08/08/our-own-games-wont-happen-this-august-but/</feedburner:origLink></item>
		<item>
		<title>Jacques Rogge wakes up from his nightmare and calls it off</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/358641825/</link>
		<comments>http://www.conceptbakery.com/blog/2008/08/07/jacque-rogge-wakes-up-from-his-nightmare-and-calls-it-off/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 18:18:02 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[humor]]></category>

		<category><![CDATA[Olympics]]></category>

		<category><![CDATA[Predictions]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=216</guid>
		<description><![CDATA[My name is Jacques Rogge. I just woke up from a  long and bad nightmare. I just spent 7 years being totally delusional.
Wishful thinking ruled
We had an idea that awarding the games to Beijing would make a difference in the lives of one of the wonderful people of China. Of course we also thought [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/08/07/jacque-rogge-wakes-up-from-his-nightmare-and-calls-it-off/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/08/07/jacque-rogge-wakes-up-from-his-nightmare-and-calls-it-off/</feedburner:origLink></item>
		<item>
		<title>How to address concerns about the Olympics? Let’s just have our own games!</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/357579110/</link>
		<comments>http://www.conceptbakery.com/blog/2008/08/06/how-to-address-concerns-about-the-olympics-lets-just-have-our-own-games/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 17:07:08 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Hot at the Bakery]]></category>

		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=215</guid>
		<description><![CDATA[Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them the Mobile Olympics or &#8220;Handyolympiade&#8221; in Germany. Too late? We are guerilla marketers - moving fast is what we do.
We [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/08/06/how-to-address-concerns-about-the-olympics-lets-just-have-our-own-games/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/08/06/how-to-address-concerns-about-the-olympics-lets-just-have-our-own-games/</feedburner:origLink></item>
		<item>
		<title>How could Lenovo have been more “Authentic”? A personal wish list of politically incorrect videos…</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/351679733/</link>
		<comments>http://www.conceptbakery.com/blog/2008/07/31/how-could-lenovo-have-been-more-%e2%80%9cauthentic%e2%80%9d-a-personal-wish-list-of-politically-incorrect-videos%e2%80%a6/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 16:14:20 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[Guerilla Marketing]]></category>

		<category><![CDATA[Hot at the Bakery]]></category>

		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Web Videos]]></category>

		<category><![CDATA[Lenovo]]></category>

		<category><![CDATA[Olympics]]></category>

		<category><![CDATA[videos]]></category>

		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=213</guid>
		<description><![CDATA[Following yesterday’s criticism of Lenovo Olympic site “Voices of the Olympic Games” I am suggesting a different route. Something a bit more real.
I am focusing on the area of web videos. Everyone looks and talks about videos these days. They are a great way to start conversations. So it is not such a bad place [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/07/31/how-could-lenovo-have-been-more-%e2%80%9cauthentic%e2%80%9d-a-personal-wish-list-of-politically-incorrect-videos%e2%80%a6/feed/</wfw:commentRss>
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		<item>
		<title>Lenovo marketing the 2008 Summer Olympics -  Voices without a voice?</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/350671747/</link>
		<comments>http://www.conceptbakery.com/blog/2008/07/30/lenovo-marketing-the-2008-summer-olympics-voices-without-a-voice/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 17:02:10 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[Hot at the Bakery]]></category>

		<category><![CDATA[This n That]]></category>

		<category><![CDATA[2008]]></category>

		<category><![CDATA[Authentic]]></category>

		<category><![CDATA[Beijing]]></category>

		<category><![CDATA[Lenovo]]></category>

		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=211</guid>
		<description><![CDATA[I waited a few weeks to look around the Lenovo site that was built around the 2008 Olympic games in Beijing. I wanted to see how things unfold.
Lenovo created a group blog featuring 100 athletes sharing their experiences before and during the games.
Status Quo
Lenovo is a worldwide partner of the games. Get ready to see [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/07/30/lenovo-marketing-the-2008-summer-olympics-voices-without-a-voice/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/07/30/lenovo-marketing-the-2008-summer-olympics-voices-without-a-voice/</feedburner:origLink></item>
		<item>
		<title>Revised List of Tour De France Teams</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/346003361/</link>
		<comments>http://www.conceptbakery.com/blog/2008/07/25/revised-list-of-tour-de-france-teams/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 20:39:23 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[humor]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=209</guid>
		<description><![CDATA[+++Off topic posting+++
Sorry cycling fans but I had to publish a list of how the Tour de France teams should really be named. Their current team names are a bit misleading.
Here are my Top 10 in reverse order:

Balco VIPs
Eternal Youth Project
Secret Kettle
Liar Liar
Ben Johnson Brotherhood
Prozac Schmozac
Chemical Brothers
Bend It Like Armstrong
Asthma Survivors
Studio54

I promise my next posting [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/07/25/revised-list-of-tour-de-france-teams/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/07/25/revised-list-of-tour-de-france-teams/</feedburner:origLink></item>
		<item>
		<title>Dear former Twitter follower</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/345005066/</link>
		<comments>http://www.conceptbakery.com/blog/2008/07/24/dear-former-twitter-follower/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 19:29:51 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=208</guid>
		<description><![CDATA[I am sorry we met on the flakiest social networking platform out there. I usually don&#8217;t break up with people like that. I sent out at least an SMS;-)
But it appears that Twitter knows someting about you or me and decided that we are not a good match. Twitter actually thinks I don&#8217;t seem to [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/07/24/dear-former-twitter-follower/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/07/24/dear-former-twitter-follower/</feedburner:origLink></item>
		<item>
		<title>My Twitter Policy</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/344682727/</link>
		<comments>http://www.conceptbakery.com/blog/2008/07/24/my-twitter-policy/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 15:00:07 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=207</guid>
		<description><![CDATA[Everyone uses Twitter their own way. For me it is a great way to connect many of you.
In order for you to know what to expect, what I am posting about and whom I&#8217;ll follow I put my own little &#8220;Guide to Twitter&#8221; together:
1. Confidentiality
What happens in Vegas stays in Vegas. If you tell me [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/07/24/my-twitter-policy/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/07/24/my-twitter-policy/</feedburner:origLink></item>
		<item>
		<title>A metered bandwidth nightmare</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/339083946/</link>
		<comments>http://www.conceptbakery.com/blog/2008/07/18/a-metered-bandwidth-nightmare/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 15:19:12 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Future]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=206</guid>
		<description><![CDATA[I woke up in the middle of a dream last night. I was imagining how our (Internet)world would look like if Verizon/Comcast/Time Warner/ATT had it their way with metered bandwidth.

All the nice images were gone. Remember the Internet of 1996 and the first version of Netscape? Things looked surprisingly familiar.
Every website had a bandwidth label [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/07/18/a-metered-bandwidth-nightmare/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/07/18/a-metered-bandwidth-nightmare/</feedburner:origLink></item>
		<item>
		<title>Getting your point across with “Made to Stick”</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/335502805/</link>
		<comments>http://www.conceptbakery.com/blog/2008/07/14/getting-your-point-across-with-%e2%80%9cmade-to-stick%e2%80%9d/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 22:45:52 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[Book Reviews]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=203</guid>
		<description><![CDATA[A book that looks like it has duct tape stuck to the cover looks interesting but that alone didn’t make Made to Stick by Chip Heath &#38; Dan Heath a NYT bestseller.
The authors looked at various stories and evaluated what made them “sticky”. They use 6 criteria on their checklist: Simple, unexpected, concrete, credible, emotional, [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/07/14/getting-your-point-across-with-%e2%80%9cmade-to-stick%e2%80%9d/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/07/14/getting-your-point-across-with-%e2%80%9cmade-to-stick%e2%80%9d/</feedburner:origLink></item>
		<item>
		<title>We’re grounded - 20 + 1 thoughts and predictions on not so mobile no more</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/331150939/</link>
		<comments>http://www.conceptbakery.com/blog/2008/07/09/we%e2%80%99re-grounded-20-1-thoughts-and-predictions-on-not-so-mobile-no-more/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 21:57:31 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[This n That]]></category>

		<category><![CDATA[Future]]></category>

		<category><![CDATA[Predictions]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=200</guid>
		<description><![CDATA[I am in marketing and not in the transportation business. But almost everything I am coming across these days somehow ties into our increased transportation cost.
Therefore I decided to unclutter my brain and put a random list of trends and developments together. Let’s see how many points you agree with and what you can add [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/07/09/we%e2%80%99re-grounded-20-1-thoughts-and-predictions-on-not-so-mobile-no-more/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/07/09/we%e2%80%99re-grounded-20-1-thoughts-and-predictions-on-not-so-mobile-no-more/</feedburner:origLink></item>
		<item>
		<title>“small is the new big” reviewed - 2 years later ;-)</title>
		<link>http://feeds.feedburner.com/~r/conceptbakery/~3/329875436/</link>
		<comments>http://www.conceptbakery.com/blog/2008/07/08/%e2%80%9csmall-is-the-new-big%e2%80%9d-reviewed-2-years-later/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 14:51:31 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
		
		<category><![CDATA[Book Reviews]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=198</guid>
		<description><![CDATA[Wow. It is 2008 and I am reviewing a book from 2006. I am also reviewing a book that gathers 184 blog posts. Why would anyone put this in a book format and why would anyone publish that? Guess what: It is from Seth Godin. So there’s got to be something to it. The book [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/07/08/%e2%80%9csmall-is-the-new-big%e2%80%9d-reviewed-2-years-later/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/07/08/%e2%80%9csmall-is-the-new-big%e2%80%9d-reviewed-2-years-later/</feedburner:origLink></item>
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