Monday, July 14th, 2008
A book that looks like it has duct tape stuck to the cover looks interesting but that alone didn’t make Made to Stick by Chip Heath & Dan Heath a NYT bestseller.
The authors looked at various stories and evaluated what made them “sticky”. They use 6 criteria on their checklist: ...
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Tuesday, July 8th, 2008
Wow. It is 2008 and I am reviewing a book from 2006. I am also reviewing a book that gathers 184 blog posts. Why would anyone put this in a book format and why would anyone publish that? Guess what: It is from Seth Godin. So there’s got to be ...
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Monday, June 9th, 2008
Charlene Li and Josh Bernoff from Forrester Research wrote the captivating book “groundswell - winning a world transformed by social technologies”. It describes the changed relationship between companies and their customers better than anything I have read so far.
It provides a blue print for companies on how to create a ...
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Sunday, May 25th, 2008
Rohit Bhargava is the author of the leading “Influential Marketing Blog" (IMB) and is a founding member of the 360 Digital Influence team at Ogilvy. That means he is no “feather weight” in the world of marketing.
His first book “Personality not included” is a solid attempt to explain to marketers ...
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