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Getting your point across with “Made to Stick”

Monday, July 14th, 2008

A book that looks like it has duct tape stuck to the cover looks interesting but that alone didn’t make Made to Stick by Chip Heath & Dan Heath a NYT bestseller. The authors looked at various stories and evaluated what made them “sticky”. They use 6 criteria on their checklist: ...

“small is the new big” reviewed – 2 years later ;-)

Tuesday, July 8th, 2008

Wow. It is 2008 and I am reviewing a book from 2006. I am also reviewing a book that gathers 184 blog posts. Why would anyone put this in a book format and why would anyone publish that? Guess what: It is from Seth Godin. So there’s got to be ...

Groundswell provides outstanding conversation material

Monday, June 9th, 2008

Charlene Li and Josh Bernoff from Forrester Research wrote the captivating book  “groundswell - winning a world transformed by social technologies”. It describes the changed relationship between companies and their customers better than anything I have read so far. It provides a blue print for companies on how to create a ...

Book review: Personality not included

Sunday, May 25th, 2008

Rohit Bhargava is the author of the leading “Influential Marketing Blog" (IMB) and is a founding member of the 360 Digital Influence team at Ogilvy. That means he is no “feather weight” in the world of marketing. His first book “Personality not included” is a solid attempt to explain to marketers ...