Ford’s Socially Responsible Comeback

Saturday, April 10th, 2010

. With the majority of the American auto industry in shambles, Ford Motor Company has made heroic efforts in marketing to both maintain its company image and stay financially afloat. In executing these plans, however, Ford has gone beyond mere brand maintenance to a company well on its way to a ...

Seventh Generation pushing the cause marketing envelope

Tuesday, March 9th, 2010

At conceptbakery, we're always looking out for great new cause marketing case studies. Recently, we've been quite taken with Seventh Generation's Million Baby Crawl, an initiative that ultimately hopes to tighten government regulations on the chemical content in common household products. [youtube a7b67Ul0YP0]

More reasons for more social consciousness

Tuesday, December 29th, 2009

A study by Globescan and the University of Maryland, ordered by the BBC, revealed some interesting numbers. The study was conducted in 27 countries. Only 11% of the surveyed are happy with Capitalism as is. 23% think that our free economy is prone with errors. 43% of people in France agreed with that ...

A case for cause marketing

Wednesday, October 1st, 2008

Cause marketing is being defined as a cooperative effort of a "for profit" business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social and other charitable causes. Why would a commercial marketer engage in this? Under a cause marketing scenario ...

What led to the creation of Project South Africa – Time for Ubuntu?

Sunday, September 7th, 2008

We just launched a major initiative to help South Africa dealing with rape, HIV and subsequent problems like sky high numbers of orphans. I have been asked repeatedly how I came up ith the idea and why I am so commited to "South Africa Project - Time for Ubuntu". I should ...