What’s the virality of your marketing efforts? Passive viral marketing as the key to success?
Image by Jacob BÃ¸tter via Flickr Everyone tries to solve the riddle of successfully using viral marketing. That’s a no-brainer. During client meetings we often begin by explaining the difference between active and passive virality. [...]
August 10, 2009
Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world
Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate [...]