Thursday, March 28th, 2013
Facebook on mobile devices is the new normal. Did you know over 2/3 of all Facebook users access the leading social network on their mobile devices? Plus, over 15% are mobile-only browsers. We’ve found smartphones are now the leading device for many of our new client Likes. Overall, Facebook’s mobile ...
Wednesday, December 5th, 2012
We were very pleased to see when our latest slideshow was chosen to be the pick of the day on Slideshare.net last week. It deals with the power of images and how to make them work for you. For your reference we embedded it here. Feel free to download and share ...
Wednesday, March 14th, 2012
Timeline for Facebook Pages was introduced on February 29th. The new format becomes mandatory for all Pages on March 30st.
The topic has been widely discussed on the web already. Nearly every post you will read about Facebook Timeline will stress how important "engaging" content is with the new format. Of ...
Friday, April 16th, 2010
You most probably know that we manage a number of Facebook fan pages for our clients. There's no need to make a big fuss about it. Last Saturday though, something out of the ordinary happened and it's worth sharing.
We've been setting up a YouTube partner channel and a fan page ...
Tuesday, March 23rd, 2010
Here is a set of random numbers that we collected over the last couple of weeks. You might have seen some of them but our memory can use a little "refreshing" once in a while.
Image by littleREDelf via Flickr
As of February 2010 50% of all Twitter ...
Thursday, March 18th, 2010
Delta Carbona, L.P. is the oldest manufacturer of stain removal products in America. Their "Stain Devils" are unique since there are 9 different products for separate groups of stains, in addition to other household cleaning solutions. Since they are a client of ours, we got to try their products and ...
Tuesday, September 15th, 2009
dmexco – a digital marketing exposition & conference – is taking place in Cologne on September 23rd & 24th. It the first time the event is hosted in the city. Felix Holzapfel, Managing Partner of conceptbakery Germany will be participating in a panel talking about effective ways to advertise in ...
Monday, August 10th, 2009
Image by Jacob Bøtter via Flickr
Everyone tries to solve the riddle of successfully using viral marketing. That's a no-brainer.
During client meetings we often begin by explaining the difference between active and passive virality.
Our clients are interested in their marketing messages "going viral". The first element required for ...
Friday, July 31st, 2009
A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors:
The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. ...
Friday, July 24th, 2009
More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe.
Our solution: social media bundle kits
GetSocialMedia.com offers various social media bundle kits leading to a ...
Sunday, July 12th, 2009
Facebook Fan Page Box
The Facebook Fan Box Widget was released just in time. So we added it to our homepage.
We are using the power of Fan Pages for our clients but I have to admit that we neglected our conceptbakery Facebook Page. Going forward we decided to put more ...
Friday, January 16th, 2009
I'd like to share some background information on a social media project we are currently working on.
The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself.
It might be worth reading on ...
Wednesday, December 31st, 2008
1. What did we miss?
We are not pretending to be perfect superstars but always look at our shortcomings as well (Yes, we do have them). Therefore let's start with what didn't work out too well:
2008 was a year of mixed results for us. On the one hand we were invited ...
Friday, August 22nd, 2008
Let's add a few more questions:
Does my neighbor really want to know which websites I have been on today?
How do you explain to the next guy on the street why any of your hyperconnectivity really matters?
Are you possible just giving the vibe that you belong to ...