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Dinner With The Namibians

Monday, August 11th, 2008

Guest Olympic Post From Rohit Bhargava When I boarded my flight to Beijing, I didn't have a single ticket for any Olympic events and I wasn't worried. To understand why, I need to tell you about my best day during the Summer Olympics in Sydney in 2000. I was living there ...

How could Lenovo have been more “Authentic”? A personal wish list of politically incorrect videos…

Thursday, July 31st, 2008

Following yesterday’s criticism of Lenovo Olympic site “Voices of the Olympic Games” I am suggesting a different route. Something a bit more real. I am focusing on the area of web videos. Everyone looks and talks about videos these days. They are a great way to start conversations. So it is ...

Lenovo marketing the 2008 Summer Olympics – Voices without a voice?

Wednesday, July 30th, 2008

I waited a few weeks to look around the Lenovo site that was built around the 2008 Olympic games in Beijing. I wanted to see how things unfold. Lenovo created a group blog featuring 100 athletes sharing their experiences before and during the games. Status Quo Lenovo is a worldwide partner of the ...

Marketing the 2008 Summer Olympics

Thursday, April 10th, 2008

The biggest event in sports certainly makes a lot of people think how they can integrate it into their marketing activities. Adidas & Nike are rolling their videos and games out already. I came across an interesting idea that Rohit Barghava presented in his blog a few days ago. Lenovo hired ...