Monday, August 11th, 2008
Guest Olympic Post From Rohit Bhargava
When I boarded my flight to Beijing, I didn't have a single ticket for any Olympic events and I wasn't worried. To understand why, I need to tell you about my best day during the Summer Olympics in Sydney in 2000. I was living there ...
Posted in Out of Focus | No Comments »
Thursday, July 31st, 2008
Following yesterday’s criticism of Lenovo Olympic site “Voices of the Olympic Games” I am suggesting a different route. Something a bit more real.
I am focusing on the area of web videos. Everyone looks and talks about videos these days. They are a great way to start conversations. So it is ...
Posted in Guerilla Marketing, Web Videos | 1 Comment »
Wednesday, July 30th, 2008
I waited a few weeks to look around the Lenovo site that was built around the 2008 Olympic games in Beijing. I wanted to see how things unfold.
Lenovo created a group blog featuring 100 athletes sharing their experiences before and during the games.
Status Quo
Lenovo is a worldwide partner of the ...
Posted in Hot at the Bakery, Out of Focus | 2 Comments »
Thursday, April 10th, 2008
The biggest event in sports certainly makes a lot of people think how they can integrate it into their marketing activities.
Adidas & Nike are rolling their videos and games out already. I came across an interesting idea that Rohit Barghava presented in his blog a few days ago. Lenovo hired ...
Posted in Digital Marketing | 1 Comment »
