Wednesday, October 1st, 2008
Cause marketing is being defined as a cooperative effort of a "for profit" business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social and other charitable causes.
Why would a commercial marketer engage in this?
Under a cause marketing scenario ...
Posted in Hot at the Bakery | 6 Comments »
Tuesday, December 4th, 2007
We tried to do something unique and put 24 videos together that are supposed to make people think a bit about their usual behaviors around Christmas. Maybe some viewers will actually be inspired by the fact that many others think the same way they do. I always find it encouraging ...
Posted in Hot at the Bakery, Web Videos | 1 Comment »
