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A case for cause marketing

Wednesday, October 1st, 2008

Cause marketing is being defined as a cooperative effort of a "for profit" business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social and other charitable causes. Why would a commercial marketer engage in this? Under a cause marketing scenario ...

The moviebakery Christmas calendar is up and running :-)

Tuesday, December 4th, 2007

We tried to do something unique and put 24 videos together that are supposed to make people think a bit about their usual behaviors around Christmas. Maybe some viewers will actually be inspired by the fact that many others think the same way they do. I always find it encouraging ...