Monday, August 11th, 2008
Guest Olympic Post From Rohit Bhargava
When I boarded my flight to Beijing, I didn't have a single ticket for any Olympic events and I wasn't worried. To understand why, I need to tell you about my best day during the Summer Olympics in Sydney in 2000. I was living there ...
Posted in This n That | No Comments »
Friday, August 8th, 2008
We had an Idea last week to host our own (Olympic) games. After a week of discussion with our sponsors and our legal counsel we decided to reschedule the event. We wanted to do this in Germany and the legal situation in Germany is just too unclear and to many ...
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Thursday, August 7th, 2008
My name is Jacques Rogge. I just woke up from a long and bad nightmare. I just spent 7 years being totally delusional.
Wishful thinking ruled
We had an idea that awarding the games to Beijing would make a difference in the lives of one of the wonderful people of China. ...
Posted in This n That | 1 Comment »
Wednesday, August 6th, 2008
Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them the Mobile Olympics or "Handyolympiade" in Germany. Too late? We are guerilla marketers - moving ...
Posted in Bakery, Mobile | No Comments »
Thursday, July 31st, 2008
Following yesterday’s criticism of Lenovo Olympic site “Voices of the Olympic Games” I am suggesting a different route. Something a bit more real.
I am focusing on the area of web videos. Everyone looks and talks about videos these days. They are a great way to start conversations. So it is ...
Posted in Bakery, Guerilla Marketing, This n That, moviebakery | 1 Comment »
Wednesday, July 30th, 2008
I waited a few weeks to look around the Lenovo site that was built around the 2008 Olympic games in Beijing. I wanted to see how things unfold.
Lenovo created a group blog featuring 100 athletes sharing their experiences before and during the games.
Status Quo
Lenovo is a worldwide partner of the ...
Posted in Bakery, This n That | 2 Comments »
