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This week’s video treats: Parody, mishaps and some brilliance

Friday, February 26th, 2010

Web videos are interesting from the marketer's perspective for a number of reasons. What makes people laugh? What style do most popular videos have? What SEO techniques are being used to market videos? Needless to say, the web video niche is a dynamic one. New opportunities arise almost daily. Since we produce ...

Dinner With The Namibians

Monday, August 11th, 2008

Guest Olympic Post From Rohit Bhargava When I boarded my flight to Beijing, I didn't have a single ticket for any Olympic events and I wasn't worried. To understand why, I need to tell you about my best day during the Summer Olympics in Sydney in 2000. I was living there ...

Our own games won’t happen this August, but…

Friday, August 8th, 2008

We had an Idea last week to host our own (Olympic) games. After a week of discussion with our sponsors and our legal counsel we decided to reschedule the event. We wanted to do this in Germany and the legal situation in Germany is just too unclear and to many ...

Jacques Rogge wakes up from his nightmare and calls it off

Thursday, August 7th, 2008

My name is Jacques Rogge. I just woke up from a long and bad nightmare. I just spent 7 years being totally delusional. Wishful thinking ruled We had an idea that awarding the games to Beijing would make a difference in the lives of one of the wonderful people of China. ...

How to address concerns about the Olympics? Let’s just have our own games!

Wednesday, August 6th, 2008

Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them the Mobile Olympics or "Handyolympiade" in Germany. Too late? We are guerilla marketers - moving ...

How could Lenovo have been more “Authentic”? A personal wish list of politically incorrect videos…

Thursday, July 31st, 2008

Following yesterday’s criticism of Lenovo Olympic site “Voices of the Olympic Games” I am suggesting a different route. Something a bit more real. I am focusing on the area of web videos. Everyone looks and talks about videos these days. They are a great way to start conversations. So it is ...