Huggies Pays Attention to Working Moms

Friday, June 25th, 2010

Huggies, purveyor of disposable diapers and subsidiary of pharmaceutical giant, Kimberly-Clark, has launched an interesting cause marketing effort: The MomInspired Grant Program. Kimberly-Clark is asking that, using their online application, mothers submit a proposal for an innovative product  that meets a previously overlooked parenting need. The company has $250,000 in grant ...

Posted in Cause Marketing | 2 Comments »

Parenting and online conversations: Fears, benefits & parallels

Sunday, June 15th, 2008

Today is father’s day and I got inspired to write this article by reading many comments on Twitter. I have been thinking about how listening to the radio with my daughter is a showcase for parenting that works but also can serve as a guide for many marketers that are thinking ...

Posted in Out of Focus | No Comments »