Sample social media conversation with a small business owner

Wednesday, September 21st, 2011

[caption id="" align="alignleft" width="186" caption="Image via Wikipedia"][/caption] A recent post at eMarketer showed that many small businesses (SMB) are struggling with seeing real value in engaging in social media. In a survey, 43% stated using social media is not necessary to their business, 14% said they don't know enough about it ...

Facebook fan page in prime time TV

Friday, April 16th, 2010

You most probably know that we manage a number of Facebook fan pages for our clients. There's no need to make a big fuss about it. Last Saturday though, something out of the ordinary happened and it's worth sharing. We've been setting up a YouTube partner channel and a fan page ...

Showcase – A US household brand gets up and running in the social media sphere

Thursday, March 18th, 2010

Delta Carbona, L.P. is the oldest manufacturer of stain removal products in America. Their "Stain Devils" are unique since there are 9 different products for separate groups of stains, in addition to other household cleaning solutions. Since they are a client of ours, we got to try their products and ...

Seventh Generation pushing the cause marketing envelope

Tuesday, March 9th, 2010

At conceptbakery, we're always looking out for great new cause marketing case studies. Recently, we've been quite taken with Seventh Generation's Million Baby Crawl, an initiative that ultimately hopes to tighten government regulations on the chemical content in common household products. [youtube a7b67Ul0YP0]

What’s the virality of your marketing efforts? Passive viral marketing as the key to success?

Monday, August 10th, 2009

Image by Jacob Bøtter via Flickr Everyone tries to solve the riddle of successfully using viral marketing. That's a no-brainer. During client meetings we often begin by explaining the difference between active and passive virality. Our clients are interested in their marketing messages "going viral". The first element required for ...

Does Social Media Marketing add to your bottom line?

Friday, July 31st, 2009

A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors: The ENGAGEMENTdb study ( showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. ... – Bundle kits for Facebook, Twitter, YouTube & Co. allow for an easy way to join the web 2.0 conversation

Friday, July 24th, 2009

More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe. Our solution: social media bundle kits offers various social media bundle kits leading to a ...

Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world

Tuesday, July 14th, 2009

Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...

20 no-brainer commandments of social media

Friday, February 20th, 2009

1. Thou shalt not get sucked in by others to disclose too much private information. 2. Thou shalt have at least one face-to-face and one phone conversation per week. 3. Thou shalt not use performance-enhancing drugs (alcohol, Viagra, pot, etc.) before engaging with others online. 4. Thou shalt limit the number of social ...

TÜV Rheinland – using social media to reach out to car tuners

Friday, January 16th, 2009

I'd like to share some background information on a social media project we  are currently working on. The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself. It might be worth reading on ...

You really don’t need my new years resolutions

Sunday, January 4th, 2009

Image by Rich Anderson via Flickr I won't spill my new years resolutions over you but I'll share this much with you: I was (and am) very passionate about our political and economical debate. Due to a lack of self discipline that spilled over into this blog. That will stop in 2009 ...

conceptbakery 2008 recap and 2009 outlook

Wednesday, December 31st, 2008

1. What did we miss? We are not pretending to be perfect superstars but always look at our shortcomings as well (Yes, we do have them). Therefore let's start with what didn't work out too well: 2008 was a year of mixed results for us. On the one hand we were invited ...

Well spoken Tim O’Reilly

Friday, October 24th, 2008

I like when people get it right. So did Tim O'Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-) He stated that all the web-clones are unnecessary - How many Twitter copies do we have now? He also told everyone to stop looking for the quick buck - these days ...

Brief BlogWorld 2008 Recap

Monday, September 22nd, 2008

I won't go over all the great speeches and podium discussion at Blogworld 2008. 100's if not 1000's of other bloggers have covered this already via Twitter or in depth on their blogs. I just want to sum up the things that stood out for me to make this a very ...

Blogworld Entrepreneur & Executive conference – what a great place to be at

Saturday, September 20th, 2008

Imagine a conference center that usually holds 100k + visitors - filled with nothing else but ~ 300 bloggers - many of them leading thinkers and influencers. That's what #1 of the Blogworld Expo 2008 looked like. Of course bloggers are interested in growing their "tribe" or following and so a ...