I like when people get it right. So did Tim O’Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-) He stated that all the web-clones are unnecessary – How many Twitter copies do we [...]
October 24, 2008
A case for cause marketing
Cause marketing is being defined as a cooperative effort of a “for profit” business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social [...]
October 1, 2008
What led to the creation of Project South Africa â€“ Time for Ubuntu?
We just launched a major initiative to help South Africa dealing with rape, HIV and subsequent problems like sky high numbers of orphans. I have been asked repeatedly how I came up ith the idea [...]