Friday, October 24th, 2008
I like when people get it right. So did Tim O'Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-)
He stated that all the web-clones are unnecessary - How many Twitter copies do we have now? He also told everyone to stop looking for the quick buck - these days ...
Wednesday, October 1st, 2008
Cause marketing is being defined as a cooperative effort of a "for profit" business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social and other charitable causes.
Why would a commercial marketer engage in this?
Under a cause marketing scenario ...
Sunday, September 7th, 2008
We just launched a major initiative to help South Africa dealing with rape, HIV and subsequent problems like sky high numbers of orphans. I have been asked repeatedly how I came up ith the idea and why I am so commited to "South Africa Project - Time for Ubuntu".
I should ...