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Super Bowl 2013 – A 2nd Screen Experiment

Monday, February 4th, 2013

TV Advertising was said to be dead a few years ago. Life after the 30-Second Spot by Joseph Jaffe was only one publication that comes to mind but the talk was everywhere. Yet, advertisers paid close to four million for 30-second spots at yesterday's Super Bowl. The increased online hype around ...

A branded visual content theorem on Slideshare

Wednesday, December 5th, 2012

We were very pleased to see when our latest slideshow was chosen to be the pick of the day on Slideshare.net last week. It deals with the power of images and how to make them work for you. For your reference we embedded it here. Feel free to download and share ...

Collection of random social media stats

Tuesday, March 23rd, 2010

Here is a set of random numbers that we collected over the last couple of weeks. You might have seen some of them but our memory can use a little "refreshing" once in a while. Twitter Stats Image by littleREDelf via Flickr As of February 2010 50% of all Twitter ...

Showcase – A US household brand gets up and running in the social media sphere

Thursday, March 18th, 2010

Delta Carbona, L.P. is the oldest manufacturer of stain removal products in America. Their "Stain Devils" are unique since there are 9 different products for separate groups of stains, in addition to other household cleaning solutions. Since they are a client of ours, we got to try their products and ...

This Week’s Video Treats: songs, dogs, falls, and a mystery

Thursday, March 11th, 2010

Here's your weekly gourmet selection of viral videos. Just like last week, we've picked some that really caught our interest. [youtube P45E0uGVyeg] You might remember Dave Carroll -- or at least his famous "United Breaks Guitars" viral videos. In 2008, he watched in horror from an airplane as United Airlines baggage handlers ...

GetSocialMediaNow.com – Bundle kits for Facebook, Twitter, YouTube & Co. allow for an easy way to join the web 2.0 conversation

Friday, July 24th, 2009

More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe. Our solution: social media bundle kits GetSocialMedia.com offers various social media bundle kits leading to a ...

Update website conceptbakery.com – Facebook, Blog and Twitter integration

Sunday, July 12th, 2009

Facebook Fan Page Box The Facebook Fan Box Widget was released just in time. So we added it to our homepage. We are using the power of Fan Pages for our clients but I have to admit that we neglected our conceptbakery Facebook Page. Going forward we decided to put more ...

Where do you get your news from?

Monday, February 9th, 2009

Image by Getty Images via Daylife Blogs and micro-blogs have greatly enhanced my communication: I can reach out, I can share, comment, learn etc. Here is what they can't do: They will not replace papers and magazines as my #1 resource of information. Why? Comparing a leading paper and news blog might ...

Brainstorming for a better Twitter

Wednesday, January 28th, 2009

Image via CrunchBase Twitter could use a little makeover. The objective of this post is to initiate a discussion and come up with a list of suggestions for Twitter on how to improve. I  met Twitter co-founder Biz Stone personally. He appeared to be very humble and is ...

TÜV Rheinland – using social media to reach out to car tuners

Friday, January 16th, 2009

I'd like to share some background information on a social media project we  are currently working on. The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself. It might be worth reading on ...

conceptbakery 2008 recap and 2009 outlook

Wednesday, December 31st, 2008

1. What did we miss? We are not pretending to be perfect superstars but always look at our shortcomings as well (Yes, we do have them). Therefore let's start with what didn't work out too well: 2008 was a year of mixed results for us. On the one hand we were invited ...

Well spoken Tim O’Reilly

Friday, October 24th, 2008

I like when people get it right. So did Tim O'Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-) He stated that all the web-clones are unnecessary - How many Twitter copies do we have now? He also told everyone to stop looking for the quick buck - these days ...

Meeting Biz Stone at the Aloha Summit

Thursday, October 9th, 2008

I had the great pleasure to meet Biz Stone, Co-founder of Twitter at the Aloha Summit in Boulder earlier this week. He spoke a bit about the reasons for Twitter: In 2006 phone companies would allow SMS to go from one network to another. That's when the idea of Twitter become something ...

Blogworld Entrepreneur & Executive conference – what a great place to be at

Saturday, September 20th, 2008

Imagine a conference center that usually holds 100k + visitors - filled with nothing else but ~ 300 bloggers - many of them leading thinkers and influencers. That's what #1 of the Blogworld Expo 2008 looked like. Of course bloggers are interested in growing their "tribe" or following and so a ...

How much social media and web 2.0 does the “normal” Internet user really want or need?

Friday, August 22nd, 2008

Let's add a few more questions: Does my neighbor really want to know which websites I have been on today? How do you explain to the next guy on the street why any of your hyperconnectivity really matters? Are you possible just giving the vibe that you belong to ...