Monday, February 4th, 2013
TV Advertising was said to be dead a few years ago. Life after the 30-Second Spot by Joseph Jaffe was only one publication that comes to mind but the talk was everywhere. Yet, advertisers paid close to four million for 30-second spots at yesterday's Super Bowl.
The increased online hype around ...
Posted in Digital Marketing | 1 Comment »
Wednesday, December 5th, 2012
We were very pleased to see when our latest slideshow was chosen to be the pick of the day on Slideshare.net last week. It deals with the power of images and how to make them work for you. For your reference we embedded it here. Feel free to download and share ...
Posted in Digital Marketing, Hot at the Bakery | 1 Comment »
Tuesday, March 23rd, 2010
Here is a set of random numbers that we collected over the last couple of weeks. You might have seen some of them but our memory can use a little "refreshing" once in a while.
Twitter Stats
Image by littleREDelf via Flickr
As of February 2010 50% of all Twitter ...
Posted in Digital Marketing | 2 Comments »
Thursday, March 18th, 2010
Delta Carbona, L.P. is the oldest manufacturer of stain removal products in America. Their "Stain Devils" are unique since there are 9 different products for separate groups of stains, in addition to other household cleaning solutions. Since they are a client of ours, we got to try their products and ...
Posted in Hot at the Bakery | 1 Comment »
Thursday, March 11th, 2010
Here's your weekly gourmet selection of viral videos. Just like last week, we've picked some that really caught our interest.
[youtube P45E0uGVyeg]
You might remember Dave Carroll -- or at least his famous "United Breaks Guitars" viral videos. In 2008, he watched in horror from an airplane as United Airlines baggage handlers ...
Posted in Web Videos | No Comments »
Friday, July 24th, 2009
More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe.
Our solution: social media bundle kits
GetSocialMedia.com offers various social media bundle kits leading to a ...
Posted in Digital Marketing, Hot at the Bakery | 6 Comments »
Sunday, July 12th, 2009
Facebook Fan Page Box
The Facebook Fan Box Widget was released just in time. So we added it to our homepage.
We are using the power of Fan Pages for our clients but I have to admit that we neglected our conceptbakery Facebook Page. Going forward we decided to put more ...
Posted in Hot at the Bakery | 5 Comments »
Monday, February 9th, 2009
Image by Getty Images via Daylife
Blogs and micro-blogs have greatly enhanced my communication: I can reach out, I can share, comment, learn etc.
Here is what they can't do:
They will not replace papers and magazines as my #1 resource of information.
Why?
Comparing a leading paper and news blog might ...
Posted in Out of Focus | 7 Comments »
Wednesday, January 28th, 2009
Image via CrunchBase
Twitter could use a little makeover. The objective of this post is to initiate a discussion and come up with a list of suggestions for Twitter on how to improve. I met Twitter co-founder Biz Stone personally. He appeared to be very humble and is ...
Posted in Out of Focus | 8 Comments »
Friday, January 16th, 2009
I'd like to share some background information on a social media project we are currently working on.
The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself.
It might be worth reading on ...
Posted in Digital Marketing, Hot at the Bakery | 4 Comments »
Wednesday, December 31st, 2008
1. What did we miss?
We are not pretending to be perfect superstars but always look at our shortcomings as well (Yes, we do have them). Therefore let's start with what didn't work out too well:
2008 was a year of mixed results for us. On the one hand we were invited ...
Posted in Hot at the Bakery | No Comments »
Friday, October 24th, 2008
I like when people get it right. So did Tim O'Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-)
He stated that all the web-clones are unnecessary - How many Twitter copies do we have now? He also told everyone to stop looking for the quick buck - these days ...
Posted in Out of Focus | 1 Comment »
Thursday, October 9th, 2008
I had the great pleasure to meet Biz Stone, Co-founder of Twitter at the Aloha Summit in Boulder earlier this week.
He spoke a bit about the reasons for Twitter:
In 2006 phone companies would allow SMS to go from one network to another. That's when the idea of Twitter become something ...
Posted in Out of Focus | 2 Comments »
Saturday, September 20th, 2008
Imagine a conference center that usually holds 100k + visitors - filled with nothing else but ~ 300 bloggers - many of them leading thinkers and influencers. That's what #1 of the Blogworld Expo 2008 looked like.
Of course bloggers are interested in growing their "tribe" or following and so a ...
Posted in Out of Focus | No Comments »
Friday, August 22nd, 2008
Let's add a few more questions:
Does my neighbor really want to know which websites I have been on today?
How do you explain to the next guy on the street why any of your hyperconnectivity really matters?
Are you possible just giving the vibe that you belong to ...
Posted in Hot at the Bakery | No Comments »
