What’s the virality of your marketing efforts? Passive viral marketing as the key to success?

Monday, August 10th, 2009

Image by Jacob Bøtter via Flickr Everyone tries to solve the riddle of successfully using viral marketing. That's a no-brainer. During client meetings we often begin by explaining the difference between active and passive virality. Our clients are interested in their marketing messages "going viral". The first element required for ...

Posted in Digital Marketing, Guerilla Marketing | 4 Comments »

What’s your marketing strategy right now?

Wednesday, March 11th, 2009

Image via Wikipedia Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend. Businesses shut down or get rid of parts of their operations - without any intensions of bringing them back. Everyone seems to hedge ...

Posted in Digital Marketing, Guerilla Marketing | No Comments »