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This week’s video treats: Parody, mishaps and some brilliance

Friday, February 26th, 2010

Web videos are interesting from the marketer's perspective for a number of reasons. What makes people laugh? What style do most popular videos have? What SEO techniques are being used to market videos? Needless to say, the web video niche is a dynamic one. New opportunities arise almost daily. Since we produce ...

A case for cause marketing

Wednesday, October 1st, 2008

Cause marketing is being defined as a cooperative effort of a "for profit" business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social and other charitable causes. Why would a commercial marketer engage in this? Under a cause marketing scenario ...

How could Lenovo have been more “Authentic”? A personal wish list of politically incorrect videos…

Thursday, July 31st, 2008

Following yesterday’s criticism of Lenovo Olympic site “Voices of the Olympic Games” I am suggesting a different route. Something a bit more real. I am focusing on the area of web videos. Everyone looks and talks about videos these days. They are a great way to start conversations. So it is ...