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Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world

Tuesday, July 14th, 2009

Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...

Well spoken Tim O’Reilly

Friday, October 24th, 2008

I like when people get it right. So did Tim O'Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-) He stated that all the web-clones are unnecessary - How many Twitter copies do we have now? He also told everyone to stop looking for the quick buck - these days ...

Brief BlogWorld 2008 Recap

Monday, September 22nd, 2008

I won't go over all the great speeches and podium discussion at Blogworld 2008. 100's if not 1000's of other bloggers have covered this already via Twitter or in depth on their blogs. I just want to sum up the things that stood out for me to make this a very ...

How much social media and web 2.0 does the “normal” Internet user really want or need?

Friday, August 22nd, 2008

Let's add a few more questions: Does my neighbor really want to know which websites I have been on today? How do you explain to the next guy on the street why any of your hyperconnectivity really matters? Are you possible just giving the vibe that you belong to ...

Zappos vs. the life of the others

Wednesday, June 25th, 2008

It is hard to pick a marketing bestseller these days that doesn’t have a chapter about Zappos in it. Of course the web is plastered with the Zappos story as well. I'll save you from republishing the story of “the retailer that considers itself a service company” for the 115th ...

Parenting and online conversations: Fears, benefits & parallels

Sunday, June 15th, 2008

Today is father’s day and I got inspired to write this article by reading many comments on Twitter. I have been thinking about how listening to the radio with my daughter is a showcase for parenting that works but also can serve as a guide for many marketers that are thinking ...

Groundswell provides outstanding conversation material

Monday, June 9th, 2008

Charlene Li and Josh Bernoff from Forrester Research wrote the captivating book  “groundswell - winning a world transformed by social technologies”. It describes the changed relationship between companies and their customers better than anything I have read so far. It provides a blue print for companies on how to create a ...