Wednesday, June 25th, 2008
It is hard to pick a marketing bestseller these days that doesn’t have a chapter about Zappos in it. Of course the web is plastered with the Zappos story as well. I'll save you from republishing the story of “the retailer that considers itself a service company” for the 115th ...
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Sunday, June 15th, 2008
Today is father’s day and I got inspired to write this article by reading many comments on Twitter.
I have been thinking about how listening to the radio with my daughter is a showcase for parenting that works but also can serve as a guide for many marketers that are thinking ...
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Monday, June 9th, 2008
Charlene Li and Josh Bernoff from Forrester Research wrote the captivating book “groundswell - winning a world transformed by social technologies”. It describes the changed relationship between companies and their customers better than anything I have read so far.
It provides a blue print for companies on how to create a ...
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