Tuesday, July 14th, 2009
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Marketing Love Story: Sellers and buyers on the social web = men and women in the real world
We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...
Posted in Digital Marketing, Hot at the Bakery | 5 Comments »
Friday, October 24th, 2008
I like when people get it right. So did Tim O'Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-)
He stated that all the web-clones are unnecessary - How many Twitter copies do we have now? He also told everyone to stop looking for the quick buck - these days ...
Posted in Out of Focus | 1 Comment »
Monday, September 22nd, 2008
I won't go over all the great speeches and podium discussion at Blogworld 2008. 100's if not 1000's of other bloggers have covered this already via Twitter or in depth on their blogs.
I just want to sum up the things that stood out for me to make this a very ...
Posted in Out of Focus | 3 Comments »
Friday, August 22nd, 2008
Let's add a few more questions:
Does my neighbor really want to know which websites I have been on today?
How do you explain to the next guy on the street why any of your hyperconnectivity really matters?
Are you possible just giving the vibe that you belong to ...
Posted in Hot at the Bakery | No Comments »
Wednesday, June 25th, 2008
It is hard to pick a marketing bestseller these days that doesn’t have a chapter about Zappos in it. Of course the web is plastered with the Zappos story as well. I'll save you from republishing the story of “the retailer that considers itself a service company” for the 115th ...
Posted in Out of Focus | 1 Comment »
Sunday, June 15th, 2008
Today is father’s day and I got inspired to write this article by reading many comments on Twitter.
I have been thinking about how listening to the radio with my daughter is a showcase for parenting that works but also can serve as a guide for many marketers that are thinking ...
Posted in Out of Focus | No Comments »
Monday, June 9th, 2008
Charlene Li and Josh Bernoff from Forrester Research wrote the captivating book “groundswell - winning a world transformed by social technologies”. It describes the changed relationship between companies and their customers better than anything I have read so far.
It provides a blue print for companies on how to create a ...
Posted in Book Reviews | No Comments »
