Grassroots Marketing & More..

The client..

MotorPride is an online community for automotive enthusiasts with unmatched interaction between its members. Individuals can build websites featuring their cars and find easy ways to communicated with other like minded enthusiasts. The founder - Kelly Perdew - won the TV series "The Apprentice". Our tasks were to assist with the creation of the platform and to develop concept to increase the website traffic and its subscriber base. Motorpride was acquired by ZAG, a leading car finance company in the United States.

Our services..

Business Development

Building and managing the site community

Managing and extending the partner network

Development of the incentive program "Motorpoints" to reward the most active users

Guerilla and grassroots marketing on the web

Analysis of the most popular search terms in the automotive field

Search engine optimization of the existing website

Entries in leading search engines and directories

Creation of editorial articles dealing with automotive communities

Online PR campaign

Use of below the line technology to connect all activities

Creation of sweepstakes

Creation and distribution of monthly newsletters

Ongoing controlling to monitor the success of all performed tasks

Showcase..

Learn more about the task, our approach and the results of this campaign..