Mobile Marketing Cross media..

The client..

MFC24 GmbH is offering mobile phones and accessories - with or without contract - via the online store www.mfc24.de.

Starting point.. The client sponsored a number of events of a local radio station Announcements and flyers were used to promote the online store at www.mfc24.de Unfortunately the results of the campaign were not satisfying This is when MFC24 approached conceptbakery our Tasks.. Development of a cross media strategy to drive qualified traffic to MFC24.de that could be converted into sales "Rescuing" of the pre-booked sponsoring with a limited budget In order to increase cost efficiency we were asked to use pre-existing marketing material as much as possible Generating addresses for future mailing campaigns Goal: The pre-booked event sponsoring with the local radio station should be turned into a success - unlike the inefficient sponsoring of the first events

Screenshot MFC24.de Simulation of mobile virus

Our approach..

Creating a detailed profile of the target group

Creating a targeted campaign - combining all available media channels

Enhancing the existing promotional material by mentioning our activities

Installing a bluetooth beamers besides the stage in order to distribute mobile content (permission based marketing)

Use of mobile coupons for online store

(distributed via bluetooth beamer)

Coupon code allowed to participate at a sweepstakes - at the event location and at the website of MFC24

Creation and distribution of a "mobile phone virus" as viral marketing component. in order to prolong the effect of our activities (distribution via blue tooth beamer)

Use of controlling to measure the efficiency of the performed tasks

Results..

Many visitors used the option to download mobile content to their phones

Using a bluetooth interface for the first time created a long lasting experience for many users

Creation of extensive mailing list for future activities through the use of sweepstakes and coupons for the online store of MFC24

Wide spread distribution of the "mobile virus" after the event (The "virus" popped up all across Germany)