Vodafone goes Below The Line..
The client..
Vodafone D2 GmbH is part of the Vodafone group - the largest mobile service company in the world.
Starting point..
Mobile business is growing to become an important independent business sector
Vodafone D2 GmbH decided to create an information portal for mobile business applications at www.vodafone-loesungen.de
our Tasks..
Advisor site structure and content
Increase the popularity of the new site
Communicating the benefits of Vodafone products and solutions
Top rankings in leading search engines and directories
Increasing website traffic and number of leads generated
Use of controlling tools
to monitor the results of the single activities
Our Approach..
Content development focusing on real world examples and solutions
Analysis of most popular search terms in the area of mobile business
Search engine optimization of the existing website
Submission of leading search engines and directories
Writing of editorial articles based on the developed content
Online PR campaign
Use of below the line technology to connect all online activities
Results..
Various publications of our editorial content across topic related portals
Below the line technology lead to placement of the editorial content in search engines and directories - besides the info site www.vodafone-loesungen.de
94 high placements under relevant keywords within the first month
(as of February 3rd, 2006)
| Search Engine | Placements on Page 1 |
Placements on Page 2 |
Placements on Page 3 |
|---|---|---|---|
| 36 | 13 | 6 | |
| Yahoo | 16 | 7 | 4 |
| MSN | 42 | 8 | 8 |
| Total | 94 | 28 | 18 |
Significant increase of site traffic and quality lead generation
Daniel Kaspers, Senior Manager of Vodafone D2 GmbH, talks about or cooperation..
Interested?
Do you have a similar project coming up? Why don't you get in touch with us..
