Guerilla Marketing & Web Videos..

The client..

SWISS is the national airline of Switzerland. They are part of Lufthansa and belong to the Star Alliance. SWISS has a fleet of 73 airplanes and flies to over 70 destinations world wide.

Our services..

Development and realization of various guerilla marketing ideas

Providing our platform moviebakery (web video & viral marketing platform)

Developing a project briefing for our video producers with the client

Distribution of the briefing to selected video producers at moviebakery

Feedback and managing the idea development and video production process

Review and quality control of completed web videos

Initial seeding of viral videos

Ongoing controlling to monitor results of our activities

Showcase (incl. TV coverage)..

Learn more about the task, our approach and the results of "rude parking = half the win"..