Grassroots Marketing…
Grassroots marketing is a variation of word of mouth propaganda. Target groups don’t get annoyed with ads but become an active part of the communication process.
This form of advertising really isn’t new at all. It is how businesses used to get their word out before the days of mass media. Here is what has changed: The Internet has made this "ancient" form of marketing more effective than ever before.
Grassroots Marketing –Why care?
People love to talk. That includes companies, products and services and the advertising
for all of these.
Thanks to the Internet, mobile phones et cetera this playground has gotten much more dynamic.
Interesting, funny, provocative or simply entertaining content has the potential to reach a wide audience very quickly.
Viral marketing
has a different status and is perceived differently than traditional advertising that is pushed towards the consumer. The viewer stays in control of what he/she decides to absorb.
Increased efficiency by integrating the target groups as messengers..
...
Bottom line: Grassroots marketing - done right - can lead to huge leverage effects and can become a central element of someone's marketing strategy.
Interested?
Does viral marketing appeal to you? Do you have a project coming up where it could be implemented? Why don't you get in touch with us..
Grassroots Marketing in action..
Here are some showcases with grassroots marketing components:
