Guerilla Marketing…

Guer-rilla or Gue-rilla n. A member of an irregular military force that is capable of great speed and mobility.

 

Guerilla marketing is a philosophy rather than a a fixed program:

Thinking ahead of your competitors and the latest trends in the market
Being unpredictable and surprising
Constant focus on available resources in order to maximize effects
Precise planning - results instead of volume
Staying alert at all times

Guerilla marketing can be applied to online, offline and mobile media channels. It stretches from small print ads or banners to adventurous Guerilla stunts.



Interested?

Does guerilla marketing appeal to you? Do you have a project coming up where it could be implemented? Why don't you get in touch with us..

Guerilla Marketing in action..

Here are some of our guerilla marketing showcases:

Swiss International Air Lines (with TV coverage)
Condor Airlines
MFC24

Additional Info..

Ingredients: Guerilla Marketing & Co.
Guerilla marketing video at YouTube. It includes a TV report of the Swiss TV station STARTV, der eine Aktion dokumentiert. The video covers a campaign we did for Swiss International Air Lines in Berlin, Hamburg and Stuttgart
Guerilla Marketing – Numbers, data, facts..(In German)
Free guerilla marketing book (In German)
Editorial (Handelsblatt): Agenturen entdecken neuen Werbe-Trend (In German)
Editoral (Welt am Sonntag): Che Guevara als Marketing-Modell (In German)
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