Keyword Analysis
Keywords are included in a web page trying to match the search terms used by web surfers in finding a web page via search engines.
It is important to do a keyword analysis in order to select the appropriate keywords that will yield the best results for your website.
It is equally important to make sure that your keywords are appropriately incorporated in your related webpage. Keywords can simply be included in the body text of the document, or added to the header using meta tags to increase the number of keywords. Using keywords in the title tag is also important.
Each page should only be optimized for a limited number of keywords. Selecting keywords, that match your target audiences' use of the web when searching your product, is mission critical for the success of your Web site.
Note
It is important to find the right balance on how often to use your keywords on any given page. A page that is not readable any longer because it is completely flooded with the same phrase over and over again does not make any sense to your audience. We well optimized page aims for a keyword density of not more than 3%.
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