Online PR…
Public relations activities on the Internet are also known as “Online PR”. This discipline got a strong bost in the last years. No wonder! On the one hand, the Internet has definitely proven to be the media No. 1 – also among journalists. On the other hand, Online Public Relations activity has definitely contributed to the increase of efficiency in the field of PR.
In principle, in the field of Online PR one can use both a Pull and a Push mechanism.
While applying a Pull mechanism, journalists must actively look for news – either in the Press Section of companies’ websites or in particular on Online Press Portals, where companies can place their news.
Many of these Online Press Portals additionally offer a Push mechanism. Journalists list the topics they are interested in. Should some new news be displayed under their selected category, they receive the news via E-mail or RSS. Companies should also have an individual Online Distribution List in order to actively send news to interested journalists.
Online PR is not limited to bringing the “traditional model” forward to Internet. New media also offers new possibilities!
The below the line technology of our agency is a good example: It combines different trends and technologies from Europe and the USA. As a result, we have a tight integration of your Online PR with other activities in the field of Online Marketing. Among other activities, Online PR cares for the improvement of placements in the leading search engines and serves as a confidence-building measure as well.
Interested?
Does online PR appeal to you? Do you have a project coming up where it could be implemented? Why don't you get in touch with us..
