Search Engine Spam | Spamdexing
Search Engine marketers and webmasters are constantly looking to gain an edge over the competition and try to find new ways to trick search engines into giving a website a higher ranking.
Search engine spam or spamdexing refers to techniques used to trick search engines robots or spiders. The search engines hate spam since it is decreasing the value of their results. Providing relevant results is their lifeline.
There are many different ways of spamdexing including: Metatag stuffing, excessive search engine submission, tiny or invisible text or cloaking.
Needless to say that conceptbakery does not apply any of these principles on our or any of our clients websites.
Why even bother?
In most cases spammers do not really have any benefit by "stealing" traffic they shouldn't have in the first place. Most spam sites are poorly designed and customers will never take their business there. Customers also do not like to be misled and that's basically what spam sites do. If you end up on a site you didn't want to go to in the first place you are gone in the blink of an eye.
Eventually all spammers will get caught. It is very easy to report a site to search engines. The algorithms are getting better in detecting spam every day. The risks greatly outweigh any short-term gains.
If you end in the trap and get blacklisted it is going to be a huge hassle to get back into the search engines again. Valuable traffic will be lost.
We are absolutely convinced that being ethical and playing by the rules is the way to go. You will not find conceptbakery at the other side of the fence. If you have a story to tell, we can take care of the rest. No search engine spam required.
Tip
Your websites might have been designed a little while ago. The definitions of what counts as search engine spam change frequently. We recommend taking the effort and reviewing your pages once in while.
Many techniques that were "good cricket" a little while ago are no-go in today's search engine world.
We can check if your code is clean.
Interested?
Does search engine optimization appeal to you? Do you have a project coming up where it could be implemented? Why don't you get in touch with us..
