Site StickIness
Site stickiness is calculated to determine how much relevant traffic is coming to a site.
It is determined by dividing the number of total pages viewed by the number of unique visitors for a given time period.
Example:
You could have 1 million page views per month. If you have a million visitors for the same time it means that they all left your site after viewing only one page. This obviously means that your page (s) were not relevant to them.
A higher number of average pages viewed per visitor means that your visitors are digging more through your site and/or keeps coming back - it has a higher "site stickiness".
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