Viral Marketing
Does this word sound like it stems from the medical world? You are right!
The term viral marketing comes from biology and the notion of how a virus spreads. A virus spreads very slowly within its host, until it reaches a critical mass or tipping point. At that point it gains momentum and spreads through the host quickly.
Viral marketing takes advantage of a marketers customers. The customers turn into actual advertisers with the help of viral marketing: Either actively by endorsing a product via word of mouth marketing or passively by transmitting a marketing message to others via activities like emails or just by putting a sticker on their cars.
Viral marketing takes advantage of customers connectivity with potential customers. It can be a key concept of a well desgned cross media campaign.
Interested?
Does viral marketing appeal to you? Do you have a project coming up where it could be implemented? Why don't you get in touch with us..
Viral Marketing in action..
Here are some showcases with viral marketing components:
