Web Analytics
Web Analytics deals with analyzing the data that is generated from those navigating your web-site.
On the most basic case this will be the raw log file that is generated on your web server. You might also use more advanced tool that generate more date (cookies, session tracking…). Web Analytics allows you to understand the paths and behavior patterns of your site's users. Which pages are most popular? Which are the entry and exit points? Where does your traffic come from?
If your host does not provide you with raw log files and at least some basic analytic tool like Webalizer you should seriously consider switching to another provider.
Google has now a free tool available named Google Analytics that can get you additional insights.
Interested?
Does online marketing appeal to you? Do you have a project coming up where it could be implemented? Why don't you get in touch with us..
