Tasty bites for hungry readers
Posts, images, infographics, videos for Facebook, Twitter, YouTube, Pinterest, etc. are all content marketing aimed at sharing information in entertaining ways. Complex material is often broken down into smaller servings that are easy to digest.
What content is being served is just as important as the right order and the best timing for doing so.
We recommend defining main content areas to cover. What does the mix of promotional and non-promotional content look like? Defining these variables early on helps set up the right mix later on and also makes monitoring more effective.
This attention to detail is the foundation for building a detailed publishing schedule. It helps define what content needs to be developed and the formula used for actual content creation.