Our 5-Star Bakers

Our team consists of a group of highly trained individuals. Many of them have been working together for over a decade. Underneath are the bios of the two founders.

Klaus Holzapfel,
Co-Founder & Managing Partner USA

Since there was no Internet, he started his professional career in the financial industry and worked as a foreign currency trader in the spot markets for almost 10 years. Included was a 6-year stay with Deutsche Bank in Luxemburg which was very influential because it taught Klaus the values of superior work ethics in any imaginable business scenario. No matter how intense work was - ethics never fell through the cracks.

Eventually there was an internet and he left the financial industry to explore the opportunities of the digital world. Klaus started as an ordinary web surfer but soon became passionate enough to explore the professional opportunities of the web and stated his first web design and marketing firm KJHsolutions. Eventually he came to the conclusion that building meaningful websites was merely the first step in a long series of events and the focus needs to be on marketing in order to ensure online success. His brother had the same thought process. Their separate entities were pooled together. That's when conceptbakery was born.

Personal interests:

• Music:
  Gypsy Jazz, Tango Nuevo, almost everything Brazilian, Salsa
• Books:
  Check the blog for the latest reviews
• Sports:
  Soccer, Formula One, Olympics
• Baking:
  Klaus has never made a dime from baking but always enjoys a good desert
• Traveling in style

Felix Holzapfel,
Co-Founder & Managing Partner Germany

Felix manages our German team. He started his professional career early and squeezed in economic studies at a University in Cologne in his business schedule.

At first, Felix was responsible for Web design and Online Marketing of a medium sized company. During this time he developed the ideas that lead to the start of his own agency.

He won various awards and developed a supply-chain-management module. The company eventually was acquired by a software provider.

Felix was responsible for Marketing and Investor Relations with the new company until conceptbakery was founded.

Beside his job at conceptbakery Felix is also a tutor in the fields of guerilla, viral, online, mobile and cross media marketing, for example at the Marthin-Luther University in Halle, at the University in Jena and Weimar or at different marketing conferences. Additionally he is author of the book "Guerilla Marketing - Online, Mobile & Crossmedia" and coauthor of the book "Leitfaden Online Marketing" from Dr. Torsten Schwarz.

Personal interests:

• Music:
  Jazz, Funk, Latin and a bit of Mainstream
• Books:
  Dan Brown, Thomas Mann, Nick Hornby…
• Sports:
  Billiard, Basketball, Biking, Soccer
• Baking:
  During an internship in 8th grade Felix ended up working for a real bakery for two weeks. This only showed in an impressive manner that he’d better work with his brain than with his two left hands…