Our 5-Star Bakers

Our team consists of a group of highly trained individuals. Many of them have been working together for over a decade. Underneath are the bios of the two founders.

Klaus Holzapfel,
Managing Partner conceptbakery llc

Prior to conceptbakery’s inception, Klaus worked for nearly a decade in the financial sector as a currency trader During that time, he spent 6 years with Deutsche Bank in Luxembourg.

During the internet boom of the late 1990s, Klaus left the financial industry to explore opportunities in the developing digital world.

Klaus partnered with his brother, Felix, to found conceptbakery in 2002. The two then shifted the business’s focus from web-design to non-traditional marketing.

Today, Klaus is involved in many social media landscaping projects and manages a number of online communities.

Klaus is passionate about philanthropy and using cause marketing to make a difference. He started a non-profit named Ubuntu Now. The organization supports programs to facilitate healing for victims of trauma and violence, create opportunities for the underprivileged and support other social causes providing stability to our world.

He resides in Denver, CO and enjoys the company of many local web entrepreneurs.

Felix Holzapfel,
Managing Partner conceptbakery GmbH & Co. KG

Felix Holzapfel is Managing Partner of conceptbakery Germany. The company specializes in developing alternative marketing strategies for companies in Germany and the USA. Core competences of the agency include Guerilla, Viral, Social Media, Digital and Cross Media Marketing.

Felix began his professional career early, and squeezed economic studies at the University in Cologne into his business schedule. At first, Felix was responsible for web design and online marketing of a medium-sized company. During this time he developed the ideas that lead to the start of his own agency. He won various awards and developed a supply-chain-management module. The company eventually was acquired by a software provider. Felix was responsible for marketing and investor relations with the new company until conceptbakery was founded in 2002.

Felix Holzapfel is author of the book Guerilla Marketing - Online, Mobile & Crossmedia and co-author with Dr. Torsten Schwarz of the book Leitfaden Online Marketing. He tutors in the fields of alternative, digital and cross media marketing at several universities, including Marthin-Luther University in Halle and universities in Jena and Weimar. Felix has also been invited to speak at various marketing conferences.

For further information, go to www.felixholzapfel.com.