Repositioning of DEVK
As a senior brand advisor we worked actively on the repositioning of DEVK. Various digital and social web campaigns and a number of workshops supported that move.
All goals reached during a repositioning of the brand
Addition of new Facebook fans
Savings in cost per Facebook fan (best case)
Undercut expected cost per video view (best case)
Fan growth within 12 months
2nd most interactive insurance brand on the German social web
Giving digital presence to new band values
This campaign highlighted the brand’s new values. It actively involved DEVK's employees and showcased cause projects that were directly supported by the staff.
Development of social web strategy including DEVK's distribution partner network, setup of Facebook page, building reach, creation of social media guidelines, ongoing consulting, WOM specials, apps, media buys, etc.
Social Media Cockpit
Training of distribution partners
The social media cockpit allows for the active social media participation of DEVK's 2,700+ distribution partners. It is attached to an internal communication platform. A nationwide series of seminars was held to introduce the program.
Recruiting on the social web
A Facebook page was set up for the purpose of recruiting new employees. Various campaigns were planned and executed. We work on content creation and fine-tuning the ongoing communication.
Social Media Monitoring
Tuning into the conversation
Ongoing social media monitoring for DEVK. What talk about the brand is taking place? How successful are our campaigns? How are the interaction rates developing? What are the overall reaction times? Etc.