Headphones market launch

Development and implementation of digital strategy and campaign for the launch of the new Magnat LZR Headphones product line. Creating attention prior, during and after the launch. Connection with other online and offline activities.

  • Most interactive headphone brand on the German social web
  • Page Performance Index clearly above competitors average for 2014
  • More engagement on the social web compared to industry competitors average
  • Less cost per fan than anticipated (best case)
  • Less cost per engagement than anticipated (best case)
  • More net reach than planned (best case)
Develop digital strategy and campaign for the new Magnat headphones product line in a highly competitive market. What target groups can best be reached on what platforms with the new products? Tie all planned digital activities together with point of sales and other offline marketing. Establish an ongoing communication with brand ambassadors and the wider target audience.
Web design advisor, plan and implement various campaigns, product tests with selected early adopters, content creation and community management, media buys, ongoing monitoring and reporting, ongoing consulting.
The successful cooperation and promising results led to a long-term partnership. conceptbakery assumed the role of digital lead agency for Magnat and various other sub-brands. The national relationship has been extended to the international landscape.

Social hub for the brand

Many online activities of the brand are tied together via Facebook. We created the initial fan base, create content and manage the community with many posting images shot in-house. Media buys were used to increase the reach.

Magnat LZR Facebook

Pre-launch Phase
Facebook specials

We prepared a number of social web promotions . A photo booth at the IFA trade show was integrated into the Magnat LZR Facebook page. Point of sale marketing, events and other marketing activities are being integrated into the digital landscape.

Magnat LZR auf der IFA Magnat LZR Facebook Special Bestes Konzert Magnat LZR Facebook Special zu Tribute von Panem Mockingjay

Magnat LZR
Product test

Triggering the first ratings on Amazon and other portals via a social web product test campaign. We set up an application mechanism and selected the candidates.

Magnat LZR Produkttest auf Facebook

Extending the cooperation

Due to the successful partnership with Magnat, we were asked to extend our work beyond the German borders and support Magnat and its sub-brands internationally. This work includes digital, social media and cross-media activities.

Magnat LZR International Facebook Oehlbach Facebookn Seite