Interactive and Connected
Many years of cooperation have led to the development and execution of many campaigns involving websites and microsites. Projects include the product test lounge, various social media activities, and cross-media and international campaigns.
Reduction of cost per lead compared to traditional channels
All product launches are using our product test lounge
Years of successful cooperation
Successful projects and counting
Number of fans gained for German Facebook page
Reach of main target audience with our campaigns
Product test lounge
Let the games begin
Creation of a product test lounge where reviews are created by users via online or mobile access. Reviews are made accessible to other product testers and early adopters. Due to the Product Test Lounge’s great success, it has been adapted and used for all major product launches of Ravensburger.
Scotland Yard Master
SCOTLAND YARD MASTER THE HUNT FOR MR.X 2.0
A campaign for the launch of a revised version of this classic game. A board game is combined with mobile devices. Our social web campaign resembled this revised version and was nominated for the German Online Communication Awards.
Digital Board Game Revolution
Development and execution of various activities supporting the launch of a new generation of board games. Setup of an interactive microsite for online and mobile visitors. Product tests and social media elements included.
From Social Web to Printed Book
Characters and stories introduced via the social web prior to a book launch. This guerrilla and viral campaign reached the target audience at their destinations - whether that was online, mobile or offline.