conceptbakery IS NOW zone

The German-American agency conceptbakery and Zone, the number 1 independent agency from the UK according to "Drum" merged in January 2016. We are now Zone.
 Combined we are a team of 220 (75 strategy, 80 developers, 65 content specialists). We are still independent and owner-managed. Our clients can expect full digital service in the areas of strategy, technology and content. On a high level. On a national and international scale. We are looking forward to this collaboration, new and exciting possibilities, clients and projects! In this spirit ... Welcome to Zone!

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Our Ingredients


That special something

What does creativity really mean? Turning something ordinary into something extraordinary. Talent, know-how, capability and understanding the holy grail of marketing all go into defining creativity. To us, it is not magic but rather daily craftsmanship.

We take many insights about your market, competition and target audience into account. Based on these insights, we can develop a strategy and work on brand definition and positioning. This leads the path to what concepts will serve as a guide for all marketing activities.

Based on this preliminary work we may turn to guerilla marketing, viral and word of mouth (WOM) campaigns. The goal is to turn our creative power into captivating stories that turns into talking material for audiences. Only then is our job of providing marketing delicacies complete.