The heart and soul of your look and feel
Corporate identity involves many ingredients: style, color schemes, font, logo, letterhead, business cards, website, etc.
The goal is to develop a cohesive concept that is not too limiting but ties all company designs together with an appealing overall image. Consider it your signature pastry - captures the essence of the bakery in one tasty treat. Enough flair that it keeps people coming back for more but standard in that you can master the recipe time after time.
It has to be practical, work well every day and still taste good after it’s been eaten many times. Not exactly an easy task but doable.