INITIATING CONVERSATION, CONTENT CREATION, MONITORING & SOCIAL CRM
Once a consumer has developed a taste for your creations, we recommend regularly engaging with them. Your social media management will increase as daily visitors to your destinations grow. Content strategy and creation (text, images, videos, slideshows, infographics, etc.) are just two elements of professional community management. Also part of the mix? Defining main topic areas, creating publishing plans, publishing blog posts and articles, replying to questions and comments, and exploring new trends and opportunities to implement. Depending on our client's preference, we can manage certain tasks or the entire process.
What's the impact of a particular post? Who said what to whom? What's the social media clout of the people you're talking to? What works and what doesn't?
Measuring results is just as important as knowing how and when to initiate conversation. This is when it makes sense to use monitoring tools that aggregate information for teams, including statistics from multiple platforms. Once you reach certain benchmarks, it makes sense to use a Social CRM.
Knowing the ins and outs of community management will help you turn one-time visitors into regulars. For do-it-yourselfers, we recommend one of our baking classes to learn how to engage your audience and turn your social media efforts into a success story.
When users lose their appetite
One of the biggest common fears of brands not on the social web: What do you do if users publish negative comments about you? React? If yes, then how? Are these single events, or are you facing a full-blown viral crisis?
We work on strategies with our clients to ensure a cooperative dialogue within their community. This includes worst-case scenarios, escalating mechanisms and planning for stressful situations.
Once a fire starts in your kitchen, everyone should know exactly what to do. A viral crisis is very similar: if you take preventive precautions and have an advance plan ready, you'll know your plan of attack in the unlikely event something happen.