Our Ingredients

Legal issues

Guidelines, privacy rules, etc.

All social web platforms have special guidelines. This is especially important for running promotions, sweepstakes and contests. A small oversight can result in a disabled Facebook Page or blocked YouTube channel, lead to copyright issues or damage claims by competitors.

Protecting a user’s personal information in the days of the social web is not something to look over. It’s easy to add social plugins to a website, but doing so can compromise a user’s privacy in ways many marketers are not aware of. Do your TOS and privacy rules include an appropriate disclaimer? We recommend you consult with your social media agency prior to planning WOM campaigns or any other promotions.

We’re not trying to ruin your appetite - we only want to make sure you can safely enjoy your social web delicacies without any unwanted side effects.