conceptbakery IS NOW zone

The German-American agency conceptbakery and Zone, the number 1 independent agency from the UK according to "Drum" merged in January 2016. We are now Zone.
 Combined we are a team of 220 (75 strategy, 80 developers, 65 content specialists). We are still independent and owner-managed. Our clients can expect full digital service in the areas of strategy, technology and content. On a high level. On a national and international scale. We are looking forward to this collaboration, new and exciting possibilities, clients and projects! In this spirit ... Welcome to Zone!

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Our Ingredients


We don’t think in terms of channels and media but focus on goals and results

Which goals are clients pursuing? Is the task at hand only tackling symptoms or is it getting to the bottom of a problem? For whom, when, why and where are our delicacies being served? Are we reaching out via online or mobile channels or using a cross-media mix? How is success being defined?

How do we make sure our goodies are not only being eaten, but devoured? How do we get people to rave about them and tell their friends, families and co-workers? How does a business, brand or campaign become the talk of the town?

We never lose focus of who is the center of efforts: human beings. Each person has separate requirements that need to be blended with the goals of a business in an elegant fashion.

These factors are the foundation for our alternative marketing mix. We assist our clients with their positioning, goals & ROI discussion, target audience definition and their cross-media strategies.