We don’t think in terms of channels and media but focus on goals and results
Which goals are clients pursuing? Is the task at hand only tackling symptoms or is it getting to the bottom of a problem? For whom, when, why and where are our delicacies being served? Are we reaching out via online or mobile channels or using a cross-media mix? How is success being defined?
How do we make sure our goodies are not only being eaten, but devoured? How do we get people to rave about them and tell their friends, families and co-workers? How does a business, brand or campaign become the talk of the town?
We never lose focus of who is the center of efforts: human beings. Each person has separate requirements that need to be blended with the goals of a business in an elegant fashion.