The core of our tasty bites
Why should someone choose your tasty goods over the options in the window across the street? The web puts many competitors one click away from each other. Why should a user engage with your brand? How do you get a point across within seconds? In many cases, a user will tune out and click away if they don't see an instant benefit.
Try asking yourself these questions as you navigate the Internet. You’d be surprised to see how many websites you leave within a couple of seconds!
To retain and grow an audience, the answer is careful targeting and a clear definition of your position. Instead of appealing to everyone, focus on getting marketing right for your core audience. This ensures a casual discovery of your brand is enough for users to become receptive to your message.
What’s your story? We work with our clients on positioning that creates appetite. Only a tasty story makes an audience hungry for more.